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Grow your business with customer reviews

80+ million real customer reviews collected by us for you

Trusted by 6500+ brands to fuel business growth

100% of reviews from verified customers to guarantee real value

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Get cited, discovered and recommended by AI with Feefo.

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Trusted by 6,500+ brands, from household names to local heroes

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Customer Stories

Connells

Let the Data lead - 51% uplift in transactions

Mitsubishi wanted to let customer data lead their strategy, but they needed authentic insights they could trust. By switching to Feefo's verified feedback widget and running strategic A/B tests, they didn't just collect reviews - they optimised their buyer journey.

Read the full story
connels

Optimyze

How they built a 33% review response rate

For small professional services firms, credibility needs patience and proof; it's earned review by review. Optimyze Accountants, an accountancy practice founded in 2023, chose Feefo from the outset because purchaser-verified feedback offered something no other platform could: impartial trust. That decision has shaped not just how Optimyze collects feedback, but how they win new clients.

Read the full story
connels

Let the data lead

51% uplift in transactions

Mitsubishi wanted to let customer data lead their strategy, but they needed authentic insights they could trust. By switching to Feefo's verified feedback widget and running strategic A/B tests, they didn't just collect reviews - they optimised their buyer journey.

Explore the Knowledgebase
connels

Let the data lead

51% uplift in transactions

Mitsubishi wanted to let customer data lead their strategy, but they needed authentic insights they could trust. By switching to Feefo's verified feedback widget and running strategic A/B tests, they didn't just collect reviews - they optimised their buyer journey.

Explore the Knowledgebase
connels

Let the data lead

51% uplift in transactions

Mitsubishi wanted to let customer data lead their strategy, but they needed authentic insights they could trust. By switching to Feefo's verified feedback widget and running strategic A/B tests, they didn't just collect reviews - they optimised their buyer journey.

Explore the Knowledgebase
connels
Connels-img
Connells

Connells

Let the Data lead - 51% uplift in transactions

Mitsubishi wanted to let customer data lead their strategy, but they needed authentic insights they could trust. By switching to Feefo's verified feedback widget and running strategic A/B tests, they didn't just collect reviews - they optimised their buyer journey.

Read the full story
connels
Optimyze-logo1-
Optimyze

Optimyze

How they built a 33% review response rate

For small professional services firms, credibility needs patience and proof; it's earned review by review. Optimyze Accountants, an accountancy practice founded in 2023, chose Feefo from the outset because purchaser-verified feedback offered something no other platform could: impartial trust. That decision has shaped not just how Optimyze collects feedback, but how they win new clients.

Read the full story
connels
DeLonghi_logo
Tab3

Let the data lead

51% uplift in transactions

Mitsubishi wanted to let customer data lead their strategy, but they needed authentic insights they could trust. By switching to Feefo's verified feedback widget and running strategic A/B tests, they didn't just collect reviews - they optimised their buyer journey.

Explore the Knowledgebase
connels
Lily's Kitchen logo
Tab 4

Let the data lead

51% uplift in transactions

Mitsubishi wanted to let customer data lead their strategy, but they needed authentic insights they could trust. By switching to Feefo's verified feedback widget and running strategic A/B tests, they didn't just collect reviews - they optimised their buyer journey.

Explore the Knowledgebase
connels
Premierline logo
Tab 5

Let the data lead

51% uplift in transactions

Mitsubishi wanted to let customer data lead their strategy, but they needed authentic insights they could trust. By switching to Feefo's verified feedback widget and running strategic A/B tests, they didn't just collect reviews - they optimised their buyer journey.

Explore the Knowledgebase
connels
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AI Visibility

Get cited, discovered and recommended by AI with Feefo.

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Can you Trust your reviews?

Go beyond website stars to drive conversion and trust

The Problem

Anyone can leave a review
Open platforms allow anyone to leave a review without proof of purchase, meaning users don't even need to visit your business to damage your brand.

The "Fake Review Tax"

Unverified networks leave businesses highly vulnerable. Brands lose significant time and revenue fighting fabricated, biased, or misleading competitor reviews.

The "Fake Review Tax"

Unverified networks leave businesses highly vulnerable. Brands lose significant time and revenue fighting fabricated, biased, or misleading competitor reviews.

The Feefo Solution

100% Verified Only

Feefo is a closed, secure loop. Review invitations strictly require a verified transaction—no manual links allowed —bringing fraud and reputational risk to zero.

Built for Conversion Growth

Move buyers from browsing to buying using hard data. Optimize the journey to drive high-level business impact, like the 51% transaction uplift seen by Lovat Parks.

AI Power + Human Support

Scale operations using advanced tools like AI Summaries and Review Booster. We pair cutting-edge AI insights with dedicated, real-person strategic support—never just automated bots.

Thats why we're 

The Gold Standard
in Customer Reviews

Authentic feedback means more. 

Feefo sets the gold standard by collecting reviews only from verified customers, ensuring feedback is genuine, balanced, and trustworthy. It then turns that feedback into real business impact through tools designed to drive insight, credibility, and growth.

How it works

1. Transaction
2. Automated invite
3. Collect & Manage
4. Display and SEO

Invite

Send multi-touch personalised review and feedback invitations to boost engagement.
Learn more

Switching is easy

Keep your reviews, drop the stress—our onboarding team
handles 100% of your historical data migration via CSV

Works with your favourite tools
Install integrations quickly with our app marketplace

Real-Time Sync
IReviews update automatically across all platforms

Custom API
Build custom integrations with our powerful API

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Original insights that give you the edge

We've analysed millions of reviews to bring you the latest customer, market and digital trends.

How to Measure Customer Sentiment

Move beyond surface-level scores to understand why customers feel the way they do, uncover hidden trends in your feedback, and turn sentiment into clear, prioritised actions that improve experience, retention, and revenue.

Read the report
How to Display Feedback

Our best-practice guide shows you how to showcase reviews where they matter most, optimise for accessibility and compliance, and turn social proof into measurable growth.

Read the report
How to Collect Feedback

Want to collect better, more actionable customer feedback? Our best practice guide is packed with expert advice to help you ask the right questions, choose the best channels, and turn insights into impact.

Read the report
Personalisation and privacy

Learn how brands can adapt to shifting expectations, enhance customer experiences, and drive business growth through value, authenticity, and connection.

Read the report
The leader's guide to CX

Discover how customer retention impacts consumer purchasing decisions. And the latest trends in shopping habits, reviews, and loyalty.

Read the report
Marketing strategy playbook

If you want to become a customer-centric business, this is for you. Your step-by-step template to build a marketing strategy that delights at every opportunity.

Read the report
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Schedule time with an expert to see how Feefo can help you gain a deeper understanding of what truly
matters to strengthen customer connection and make smarter decisions.