Authentic feedback means more.

Reviews shape almost every purchase decision we make. But on open platforms, fake posts, biased opinions, and bots can slip through.

Feefo is different. We are a purchaser-verified platform. This means every review is linked to a genuine transaction. No fakes. No bots. Just real feedback from real customers.

We are the guardians of genuine reviews

We don’t claim integrity as a slogan. It is built into the way our platform works. By ensuring that every review comes from a verified customer, we protect the credibility of reviews as a whole.

• Real experience: We prioritise detailed feedback over simple star ratings.
• Total transparency: We prevent fake reviews, not negative opinions.
• Human & AI verification: Our technology and compliance teams ensure only genuine customers are heard.

For shoppers: Confidence at the point of purchase

When you see the Feefo logo, you know exactly what you are looking at. Instead of wondering if a glowing comment is paid for, or a harsh one is planted by a rival, you can focus on what matters.

• Buy with certainty: Make decisions based on reviews you know are genuine.
• Trust the details: Read specific insights on what people liked and where things fell short.
• Spot the trends: Look beyond a single rating to see the full picture.

For businesses: Trust that enhances reputation, revenue, and resilience

For brands, Feefo offers more than review collection. It is a powerful way to build a resilient relationship with your customers. In an era of tighter regulation (such as the DMCC Act), bulletproof verification is now a legal issue as well as a moral one.

• Drive conversion: Genuine proof from real customers is the most compelling marketing you can have.
• Gain actionable insight: Use our analytics to understand what customers value and where improvements can be made.
• Protect your reputation: Build a defensible record of what real customers say.

Read the whole manifesto.