Feefo is designed to scale with your ambition. Whether you’re a growing independent or a global enterprise, we offer a range of intelligent features and integration methods tailored to your specific goals.

Our onboarding process moves at your pace. For straightforward setups where you have everything ready to go, you can be up and running in as little as 24 hours. For larger organisations with more complex requirements, we understand the realities of enterprise-scale projects. We recently helped a leading national enterprise launch their full feedback strategy across the UK within three weeks – a timeline that reflects both our speed and our experience with high-level deployments.

Here’s how it works:

Choose your plan
We have a variety of plans to suit your business’s needs. Speak with one of our experts and we'll help you find the perfect fit. Whether you want to leverage high-impact video reviews, engage customers via WhatsApp, or deep-dive into Advanced Analytics and Custom Surveys, we ensure you have the tools to turn feedback into a competitive advantage.

Connect your data
We offer hundreds of integrations to popular e-commerce platforms and marketing tools, such as Hubspot, Klaviyo, Shopify and Magento.

For custom websites, we provide a comprehensive API and webhooks to automate data transfers and real-time updates. While the API is the official route for verified sales transactions, we offer flexible methods for getting your data in, including single input entry or manual spreadsheet uploads for recent customers.

Customise your outreach
First impressions matter. Our platform allows you to create a feedback journey that feels like a natural extension of your brand:

• Branded email templates, including In Email Review Collection to improve response rates.

• WhatsApp & SMS to reach customers where they are with tailored messaging and, for WhatsApp, your own brand logo.

Once your campaigns are set up, Feefo automatically reaches out to your verified buyers to collect genuine feedback.

Display your reviews
You can copy and paste our simple code snippets, known as widgets, which are fully customisable onto your website. This allows you to instantly display your star rating, customer comments, and the official Feefo badge.

In many cases, yes, but it depends on your current provider. Because we value the authenticity and integrity of our review ecosystem, we only import reviews that are genuine, unmanipulated, and not selectively provided to skew scores.

If your reviews are eligible, our widgets will display them clearly marked as "Third-Party Verified." Please note that not all platforms allow you to carry across your reviews once you leave, so we recommend checking your current provider's contract before starting the process.

Your onboarding support depends on your plan. Everyone has access to a wide range of self-service materials, including walkthroughs and cues within the hub. Higher-tier options include a dedicated implementation consultant who can run sessions for larger teams. Every customer is also able to speak to a member of our support team if they have a question or require help.

As a verified feedback platform, we require you to send review data without manipulation, meaning you cannot choose which customers you ask for feedback. It is also best practice to ask every customer for their feedback to truthfully showcase all customer experiences and provide you with the most effective data for your business. Being selective could damage the integrity of your brand and our reputation. Additionally, Google does not allow selective review collection.

If you prefer to collect feedback privately for internal learning, we offer that option through our Feedback Request Manager.

No. We value transparency and believe businesses should welcome all feedback. By addressing negative reviews publicly, you have the opportunity to show other customers that you have nothing to hide and that you care about resolving their problems. We do moderate reviews to remove offensive content or bad language. If a review contains something you consider irrelevant or litigious, you can flag it for our team to review manually. You can find out more about our review moderation policies here.

If your customer doesn’t receive an invite to leave a review, they are able to leave a review on the Feefo website, as long as they can provide proof of purchase. Here is the form that customers can use.

Absolutely, and you should. Many consumers expect a response to their review of a brand – regardless of whether it is a positive or negative review. Replying shows your customers that you value their feedback, and increases the likelihood of repeat purchase. Customers are 97% more likely to repeat a purchase from a merchant that replies to reviews.

We also offer premium tools like AI Replies that can automate your responses, while maintaining a personal tone, so you can effortlessly manage the time you spend replying personally.

A review is technically the property of the person who wrote it. By leaving their thoughts on the Feefo platform, a reviewer grants you and us an irrevocable license to use this content while you remain a Feefo customer. If you leave, you can take this content with you, subject to agreeing to a new license with us.

We only allow customers who have made a verified purchase or interaction to leave a review. While you might not accumulate reviews as rapidly as you would on open platforms like Google Reviews or Yelp, every single review is 100% genuine. This builds a deeper sense of trust with prospective customers.

Additionally, we do not offer a free tier, which can be a consideration for newly launched start-ups or businesses with tight budgets. We designed Feefo as a comprehensive insights platform, and our entry level tier starting at £149 per month offers a more comprehensive solution than other providers. It gives you access to everything you need to manage your reviews effectively, including separate Product and Service reviews, SEO benefits like Google Seller Ratings, feedback analysis and customisable widgets.

Whatever questions come up, we're here. Every Feefo customer has access to our full knowledge base and can speak directly to a member of our support team.