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Friends, Family, Feefo

Behind every right decision is a reliable review

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Why Feefo?

6500+

brands enhancing their business with Feefo worldwide

62 million+

reviews collected through the Feefo hub platform

17 years+

of experience delivering verified customer reviews

Who we are

Founded in 2006, Feefo is a ratings and reviews platform that collects reliable and constructive reviews for thousands of clients worldwide. We only send invitations to verified customers to ask them to leave a review, so consumers can learn how people like them feel about different products and services. And companies can truly discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.

Petersfield

United Kingdom

  • Feefo Heath Farm, Heath Rd E, Petersfield GU31 4HT

We are an international organisation, with offices in London and Petersfield, Hampshire in the UK, Boston USA and Melbourne, Australia as well as remote workers across the globe. Feefo currently has over 150 employees and we’re still growing. Why not get to know some of the people who will help you when you join Feefo? Meet our dedicated customer success team who will get to know your business, understand your goals and help you get to where you want to be.

Every single Feefo client get access to a customer success manager no matter what package they're on. And you will also have hands on support from our dedicated onboarding team to make sure you are setup for success.

What we do

Feefo works with over 6,500 brands worldwide, from household names to local heroes. We send out hundreds of thousands of feedback requests every week and host millions of customer reviews, which we use to provide business and sector insight.

We’re a team of technology specialists, industry experts, and multi-lingual client services champions that operates across various sectors, including travel, retail, automotive, and finance. Feefo’s bespoke artificial intelligence, smart profiling, review software and compliance solutions help increase client sales and reduce churn. As a Google Partner, our clients can improve their search and paid conversion rates too. 

We are proud to work with companies, large and small, from household names to local heroes. 

Our Story

Feefo was born

2006

Feefo, the creation of William 'Bill' Cawley (and Edward Lennox) in 2006, stemmed from his diverse journey through careers as varied as a maths teacher, farmer, firefighter, and roles in electronics and IT over 30 years. His rich background, including developing for IBM and creating a new programming language, fuelled his innovation. Observing eBay’s feedback system's effectiveness, Cawley was inspired to design Feefo. His vision was to offer businesses an independent, unedited platform for genuine customer-supplier dialogue, enhancing online trust and transparency.

Finalist

2008

Red Herring Magazine has announced its selection of the 200 European finalists, forerunners for the prestigious Red Herring 100 Europe 2007 award, which was announced at the Red Herring Venture Market Europe (VME) conference in Cannes on March 25-27 at the Intercontinental Carlton.

New blood

2010

Matt Eames (COO) and Andrew Mabbutt (CEO) backed by Charles Tyrwhitt founder Nick Wheeler took Feefo to the next level. Feefo's office opened in 78 York Street, London, W1H 1DP 

Award winner

2010

Feefo is one of eight supplier companies celebrated for their outstanding
contribution to the catalogue and online retail sector at theCatalogue Exchange/ECMOD Supplier of the Year Awards ceremony.

New office

2012

Feefo open an office at Heath Farm in Petersfield.

Award winner

2012

Feefo with the Travolution rising brand winner.

Award winner

2014

Feefo are the winner of Customer Service category in the British Travel Excellence Awards.

Award winner

2014

The Sunday Times Tech Track 2014 - One to Watch winner

Too young to have made the Tech Track 100, Feefo has been featured as one of ten ‘Ones to Watch’. This accolade is based upon the growth achieved since incorporation and the expectation of further growth, which, we are working hard to fulfil, will lead to being on the main list next year! 

Award winner

2014

TTG Travel Awards - Travel Technology Business of the Year winner

As a supplier to the travel industry, Feefo has been awarded Travel Technology Business of the Year in recognition of the work undertaken with many tour operators, carriers, agencies and suppliers. Feefo is dominating reviews within travel, because of its insistence on genuine customer reviews. 

New office

2015

The company continued to grow and expand both nationally and internationally, with offices opening in London and Boston (51 Melcher Street)  in 2015.

Award winner

2015

Best Business Awards - Best Small to Medium Size Business.

The Best Business Awards are one of the UK's highest profile awards and winning this accolade speaks volumes about the quality of Feefo. Due to its high profile, the Awards attract a wide range of entries across multiple sectors, from large international PLCs and public sector organisations to dynamic and innovative SMEs. The winners all have one thing in common, they are truly excellent at what they do, and Feefo have proved this by winning a Best Business Award. 

Award winner

2015

Direct Commerce Supplier Of The Year Awards - Best Customer Feedback & Engagement Services

The Supplier of the Year Awards recognise the very best talent in the world of direct commerce and retail, with a host of amazing suppliers and brands in attendance. Held at the prestigious Lancaster Hotel, the awards were announced at the DCA President's Dinner, where a number of Feefo delegates collected the award. 

Award winner

2015

British Travel Awards - Best Travel Reviews / Ratings Website (Silver) 

We are delighted to announce that Feefo have picked up another gong, scooping silver at this year’s BTAs. The New York themed event saw our very own Chief Executive Officer, Andrew Mabbutt and Chief Commercial Officer, Matt Eames add their own Feefo flavour to the proceedings. Dressed as the Empire State Building and King Kong, it’s fair to say their costumes stole the show! 

Award winner

2015

eCommerce Expo Awards - Best Product 

The eCommerce Awards, the most prestigious event in the eCommerce calendar, celebrates the very best within the industry. Boasting an illustrious list of well-known brands that were either nominated or winners, Feefo once again proudly stands shoulder to shoulder with the biggest names in eCommerce and proves how impressive our product is. 

Award winner

2015

UK Digital Experience Awards - Best Use of Digital to Capture VOC 

Recognising and celebrating the delivery of exceptional customer experience within digital, The UK Digital Experience Awards allows entrants, nominees and winners to share best practice in digital customer experience. Up against some excellent competition, including the likes of, iNTERTAIN, Sky and Stein IAS, Feefo came out on top thanks to their impressive presentation. 

Ranked

2016

Sunday Times: Tech Track 100 - Ranked #55 

The Sunday Times Tech Track 100 league table ranks Britain’s 100 private tech companies with the fastest-growing sales over their latest three years. 

Our incredible team and innovative offering has seen Feefo go from strength to strength. We were Tech Track ‘Ones to Watch’ in 2014.  Thanks to our continuing growth, we were thrilled to rank #55 in this year. 

Award winner

2016

The Amazon Growing Business Awards - Digital Business of the Year 

The Amazon Growing Business Awards recognise brilliant businesses across a range of sectors. No surprise then, that Feefo scooped the ‘Digital Business of the Year’ award, thanks to our continued dedication to providing the most robust, trusted and innovative reviews platform to our clients. 

Award winner

2017

Feefo Ltd were presented with business’s most coveted award by the Lord-Lieutenant of  Hampshire, Nigel Atkinson, at a ceremony at their offices in a converted barn at Heath Farm on Monday. 

Award winner

2017

Tech Track 100  

Feefo stands out from the crowd as being an ‘organic-growth’ organisation with no investment from Private Equity or Venture Capital firms to accelerate its growth rate. 

The company is able to boast several awards, most recently they were named on the Sunday Times Hiscox Tech Track 100. 

Award winner

2017

The UK Complaint Handing Award

Award winner

2017

British Travel Awards Best Travel Review/Ratings Website

Award winner

2017

FT 1000 Europe’s Fastest Growing Companies

Platform 2.0

2018

The team released a reworked, updated version of the Feefo platform. This year also marked the start of our Google partnership, allowing our ratings and reviews to display within Google search results.

Capital Investment

2018

Vespa Capital acquired Feefo as part of the next stage of its journey from start-up to scale-up.

COVID-19

2020

During the Covid-19 pandemic, Feefo was proud to support its customers in the travel and retail sectors by reducing or waiving their membership fees, as well as supporting our own staff during this challenging period. Tony Wheble joined the team this year, as a non-executive chair and then took over as CEO in 2021, to continue the focus on the evolution of the product and the brand.

Reevoo Acquisition

2021

Feefo acquired Reevoo, another UK consumer reviews and feedback business, which shared our belief in the crucial importance of real reviews from verified customers. We are upgrading Reevoo’s customers to the Feefo platform.

ISO Certification

2022

Feefo were awarded their ISO 27001 certification.

Platform update

2023

Feefo launches innovative sustainability initiative Treefo.

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Feefo's sustainability journey

Reliable reviews company, Feefo, is on its own sustainability journey and has gained three ecolabels, which are available as part of its Sustainability awareness solution: Empowered Employees, Living Wage and Gives to Charity.

Feefo is, and has always been, a living wage employer. The company supports employee-suggested charities – at a local and national level. And it actively empowers its employees to do good in their local communities through project work and volunteering. This includes giving each member of the business an additional two days off a year, to devote to any good cause of their choice.

Feefo recognises the need to do more and has established an internal Sustainability working group, to champion ongoing sustainability improvements - large and small - across all areas of the business. For example, while its Petersfield office already has solar panels on its roof, the business aims to improve the energy efficiency and use of renewables in its London and Boston office locations.

The group is also examining current working practices, with the aim of reducing energy demand. One ambition is to optimise its Google database queries, which would reduce carbon emissions – a key consideration for businesses like Feefo, which operate in the tech sector.

Feefo will continue to take further steps towards a more sustainable future, while maintaining its commitment to provide you with trustworthy feedback from verified customers. 

Speak to the team