What is review syndication?
It automatically pushes your verified product reviews across a global network of major retailers, search engines, and partner stores. By matching items across the web, it displays your genuine customer feedback wherever your products are sold, filling blank retail pages with instant social proof. Ultimately, syndication builds shopper trust across every channel, turning casual browsers into confident buyers.
92%
of consumers hesitate to make a purchase when there are no reviews
79%
of shoppers trust reviews as much as personal recommendations
3x
Products with 5+ reviews convert 3x more than those with none
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FAQs
Do replies/responses syndicate?
Merchant or customer replies from other businesses do not display. Only the primary merchant's replies are shown.
Can product attributes syndicate?
Only the rating, count, and text are shared. Product attributes (e.g., "Fit," "Quality") and custom questions are excluded.
Can reviews I get from syndication show on Google Shopping?
Syndicated content is not sent to Google Shopping/Seller Ratings to avoid duplicate content penalties.
Can my imported reviews syndicate?
Reviews imported from external sources do not syndicate.
Can syndicated content display on the merchant page?
The Feefo merchant page does not include syndicated content. Only content returned by the merchants themselves is included.
What is review syndication?
It’s a network that allows merchants selling the same products to share their reviews. By matching products using GTINs, Feefo pools reviews from multiple sellers so everyone can display a higher volume of feedback. It’s a great way to get "Day One" reviews for new products and boost conversion rates through increased social proof.
Does syndication help SEO?
Yes, for organic search. Syndicated reviews are included in Feefo’s schema markup, which helps your product pages show star ratings in Google search results. However, it does not help with Google Shopping or Seller Ratings, as Google only accepts reviews you collected directly to avoid duplicate content issues.
How does syndication affect star count on my site?
It increases it by pooling your reviews with those from every other merchant selling the same product. Instead of just showing your own feedback, your site will display the total combined rating and review count from the entire network, giving your products instant credibility and higher "Day One" star counts.
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