Welcome to the verified reviews platform that puts you first.
If you’re here, chances are Trustpilot’s not living up to the hype. Maybe it’s poor support, fake reviews, unexpected price hikes or competitors being promoted on your page.
You're not alone - and you're not stuck.
Verified reviews - not vague opinions. Every Feefo review is backed by real transaction data.
Your brand, your spotlight. Feefo reviews help your brand, not a 3rd party.
Support that actually supports. Real people, real assistance..
“I didn’t speak to Trustpilot once and we were with them for seven years, whereas you guys are extremely invested in helping us. I even get text reminders about our mid-term meetings! You’re not a provider – you’re a partner”

Dan Rose
Managing Director at Events Insurance.
“I didn’t speak to Trustpilot once and we were with them for seven years, whereas you guys are extremely invested in helping us. I even get text reminders about our mid-term meetings! You’re not a provider – you’re a partner”

Dan Rose
Managing Director at Events Insurance.
Trusted by over 6,500+ brands to fuel their growth
Why are smart businesses moving to Feefo?
Track every insight
Unlike Trustpilot, every Feefo review is trackable, traceable, and tied to a genuine customer interaction, enabling you to improve customer experience across teams, make confident product decisions, and stay compliant - especially in regulated industries like Finance and Insurance
See how we compare
Feefo | Trustpilot | |
Verified, data-backed reviews | |
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Human moderation & support | |
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Private feedback options | ||
SEO benefit to your brand | ||
Real-time insights | ||
Built for compliance (DMCC-ready) | ||
NPS | Not available |
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Pricing |
Worried About Moving?
Don’t be. Switching platforms shouldn't mean starting over. You’ve built a strong score on Trustpilot, let’s bring it with you.
Feefo supports verified review migration, protects your reputation and gives you the tools to improve from day one. Our migration process is simple, and proven.
We will help you with the migration process, transferring directly, or by contacting your customers ourselves to ensure all your genuine reviews come with you, making the switch feel as easy as sending a text or WhatsApp (which you can also do with Feefo).
Say goodbye to fake reviews and poor support. With Feefo, you get real feedback, better conversations and a team that's here to help.
Ready to join over 6,500 businesses who already trust Feefo to elevate their customer feedback strategy?
Switch to Feefo
You've done the hard work. Now let's reflect it.
You deserve a platform that champions your brand, protects your reputation and works with you. Reviews for you - no-one else.
Grow with confidence - every review is real, every insight actionable.
“The customer care also is fantastic. Our manager at Feefo has been brilliant, and we can resolve any issue with them, from understanding our insights to integrating with our tech stack – the support that we have received has been outstanding.”
FAQs
Can I migrate my Trustpilot reviews to Feefo?
Yes, Feefo will allow you to import Trustpilot reviews as long as they're verified. We'll do the hard work for you. With Feefo, you take back control of your review data.
Which review platform is more trusted?
Feefo employs a purchaser-verified review platform model, which ensures that only genuine customers can leave feedback as they have used the products and/or services. This verification process means you can trust that the feedback you read is both authentic and relevant.
Trustpilot operates what is called an 'open' platform, which means that anyone with a Trustpilot account can leave a review on your business, whether they've had an experience with your business or not. Leaving you vulnerable to fake review attacks and rogue opinions. Additionally, in a recent study, over a third of people asked (36%) don’t trust reviews on open platforms.
How does Feefo's pricing compare to Trustpilot?
Feefo starts at £99, whereas Trustpilot Plus starts at £259 (which is their entry plan). With Feefo, you get trusted verification as a standard feature – we’ll never charge you extra.
Is Trustpilot helping our search performance?
Trustpilot inadvertently uses your review content to out rank your brand in Google search. Meaning all the investment and hard work you put in to building brand awareness and traffic, goes to Trustpilot. They then promote your closest competitors on your Trustpilot merchant page (unless you pay them not to).
At Feefo, we feel this is wrong. Our widgets help you to retain your hard earned website visitor on your site, and convert them from browsers to buyers. All your Feefo review content helps your website to rank higher in Google search. Feefo is also a Google Partner, so you can displaying ratings and reviews in online ads and Google Shopping.
Can I keep my Trustpilot account?
Yes. Some businesses partner with Feefo to display purchaser-verified feedback, and also keep their Trustpilot page to display open reviews.