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Welcome to the verified reviews platform that puts you first. 

If you’re here, chances are Trustpilot’s not living up to the hype. Maybe it’s poor support, fake reviews, unexpected price hikes or competitors being promoted on your page.

You're not alone - and you're not stuck. 

Verified reviews - not vague opinions. Every Feefo review is backed by real transaction data.

Your brand, your spotlight. Feefo reviews help your brand, not a 3rd party. 

Support that actually supports. Real people, real assistance..

“I didn’t speak to Trustpilot once and we were with them for seven years, whereas you guys are extremely invested in helping us. I even get text reminders about our mid-term meetings! You’re not a provider – you’re a partner”

Dan rose-

Dan Rose
Managing Director at Events Insurance.

Event Insurance
Quote

“I didn’t speak to Trustpilot once and we were with them for seven years, whereas you guys are extremely invested in helping us. I even get text reminders about our mid-term meetings! You’re not a provider – you’re a partner”

Dan Rose

Dan Rose
Managing Director at Events Insurance.

Event Insurance

Trusted by over 6,500+ brands to fuel their growth

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Why are smart businesses moving to Feefo?

Verified reviews. Not just opinions

Feefo guarantees reviews are 100% authentic from genuine interactions, using real transaction data. Real social proof. Insights you can trust.

Honest, open pricing

Feefo offers transparent pricing and no upselling for basic features. No free service to lure you in and then paying more for out of the box functionality.

Collect feedback at every stage

With private feedback options you can gain useful, timely knowledge across multi-touch journeys. Learn more about your whole process, not just post-purchase and post-delivery.

Human support you can actually reach

Stuck in an automated support loop? Feefo offers real, UK-based support with experts who know your business. Call, email or chat, every client gets the help they need.

Track every piece of feedback

Unlike Trustpilot, every Feefo review is trackable, traceable, and tied to a genuine customer interaction, enabling you to improve customer experience across teams, make confident product decisions, and stay compliant - especially in regulated industries like Finance and Insurance

Actionable insights, not just scores

AI-driven sentiment analysis, client satisfaction tracking, and guidance on generating ROI from reviews.

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See how we compare

  Feefo Trustpilot
Verified, data-backed reviews  Yellow-tickYes. Every review linked to a real purchase Cross-grey No. Anyone can post 
Human moderation & support  Yellow-tickReal people alongside AI Cross-greyLimited, AI-driven
Private feedback options Yellow-tickMulti-touch, supports complex journeys  Cross-greyNot available 
SEO benefit to your brand Yellow-tickDesigned to boost your domain Cross-greyTP often ranks above you in search 
Real-time feedback Yellow-tickTraceable to transaction, agent and location Cross-greyLimited attribution or tagging 
Built for compliance (DMCC-ready) Yellow-tickYes – especially useful for Finance & Insurance Cross-greyGrowing concerns over fake reviews
NPS Yellow-tickYes - easily track customer sentiment  Not availableCross-grey
Pricing  Yellow-tickStarts at £99 per month, all necessary features  Cross-greyStarts at £269 per month, pay extra for basic functionality 

 

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Verified, data-backed reviews linked to real purchases
 SEO designed to boost your domain; widgets keep users on your site
Built for compliance – DMCC-ready
Starts at £99/month – all features included 

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Anyone can post – no purchase verification
 Limited moderation, mostly AI-driven
Concerns over fake reviews and compliance
Starts at £269/month – pay extra for basic features

Worried About Moving?

Don’t be. Switching platforms shouldn't mean starting over.  You’ve built a strong score on Trustpilot, let’s bring it with you.

Feefo supports verified review migration, protects your reputation and gives you the tools to improve from day one. Our migration process is simple, and proven.

We will help you with the migration process, transferring directly, or by contacting your customers ourselves to ensure all your genuine reviews come with you, making the switch feel as easy as sending a text or WhatsApp (which you can also do with Feefo).

Say goodbye to fake reviews and poor support. With Feefo, you get real feedback, better conversations and a team that's here to help.

Ready to join over 6,500 businesses who already trust Feefo to elevate their customer feedback strategy?

Switch to Feefo

You've done the hard work. Now let's reflect it.

You deserve a platform that champions your brand, protects your reputation and works with you. Reviews for you - no-one else.

Retain-Process
Keep your existing verified reviews. We'll help you with the migration process.
Real-support
Real support from real people, whatever your question or requirements.
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Grow with confidence - every review is real, every insight actionable.

“Their platform is intuitive, reliable, and packed with features that allow us to gather, analyze, and act on customer feedback in real time. The insights we've gained have been instrumental in shaping our service improvements and driving customer loyalty. ”

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FAQs

Can I migrate my Trustpilot reviews to Feefo?

Yes, Feefo will allow you to import Trustpilot reviews as long as they're verified. We'll do the hard work for you. With Feefo, you take back control of your review data.

Which review platform is more trusted?

Feefo employs a purchaser-verified review platform model, which ensures that only genuine customers can leave feedback as they have used the products and/or services. This verification process means you can trust that the feedback you read is both authentic and relevant.

Trustpilot operates what is called an 'open' platform, which means that anyone with a Trustpilot account can leave a review on your business, whether they've had an experience with your business or not. Leaving you vulnerable to fake review attacks and rogue opinions. Additionally, in a recent study, over a third of people asked (36%) don’t trust reviews on open platforms.

How does Feefo's pricing compare to Trustpilot?

Feefo starts at £99, whereas Trustpilot Plus starts at £259 (which is their entry plan). With Feefo, you get trusted verification as a standard feature – we’ll never charge you extra.

Is Trustpilot helping our search performance?

Trustpilot inadvertently uses your review content to out rank your brand in Google search. Meaning all the investment and hard work you put in to building brand awareness and traffic, goes to Trustpilot. They then promote your closest competitors on your Trustpilot merchant page (unless you pay them not to).

At Feefo, we feel this is wrong. Our widgets help you to retain your hard earned website visitor on your site, and convert them from browsers to buyers. All your Feefo review content helps your website to rank higher in Google search. Feefo is also a Google Partner, so you can displaying ratings and reviews in online ads and Google Shopping. 

Can I keep my Trustpilot account?

Yes. Some businesses partner with Feefo to display purchaser-verified feedback, and also keep their Trustpilot page to display open reviews.