Access millions of verified reviews for 6,500+ brands   Search reviews
Skip to content

High-conversion feedback forms

Our feedback forms are designed with one goal: to turn customer experiences into high-impact data that fuels your business.

Image depicting Feefo's Feedback forms

What are Product and Service reviews?

They are mobile optimised templates designed to capture verified customer reviews and UGC. Built for friction-free completion, they can apply dynamic logic so shoppers only answer relevant questions based on their previous responses. By automatically tailoring the experience, whether rating an overall order or specific item details like sizing or quality, they boost response rates and actionable insights for your business. 

We’ve eliminated the click fatigue that kills response rates. By replacing clunky dropdowns with intuitive radio buttons and adding a clear progress bar, we’ve reduced the cognitive load on your customers. The result? A streamlined, mobile-first experience that drives significantly higher completion rates.
Product and Service 1
Whether it’s a high-tech gadget or a premium service, one size never fits all. Our modular templates allow you to lead with what matters most—product or service. You can now map specific questions to specific product categories, ensuring your data is as granular and relevant as your business needs.
Product and Service 3
Don't waste your customers' time with irrelevant questions. Our Dependency Logic ensures that follow-up questions only appear based on previous answers. It creates a personalised, conversational flow that feels less like a form and more like a high-end brand interaction.
Product and Service 2 (1)
We’ve eliminated the click fatigue that kills response rates. By replacing clunky dropdowns with intuitive radio buttons and adding a clear progress bar, we’ve reduced the cognitive load on your customers. The result? A streamlined, mobile-first experience that drives significantly higher completion rates.
Product and Service 1
Whether it’s a high-tech gadget or a premium service, one size never fits all. Our modular templates allow you to lead with what matters most—product or service. You can now map specific questions to specific product categories, ensuring your data is as granular and relevant as your business needs.
Product and Service 3
Don't waste your customers' time with irrelevant questions. Our Dependency Logic ensures that follow-up questions only appear based on previous answers. It creates a personalised, conversational flow that feels less like a form and more like a high-end brand interaction.
Product and Service 2 (1)
 

Read real success stories

Lovat Parks let customer data lead and gained a 52% uplift in transactions
Customer Stories

Lovat Parks let customer data lead and gained a 52% uplift in transactions

Lovat Parks run 50+ A/B tests a year to let data lead their strategy. Discover how switching to the Feefo widget drove a 51.5% increase in ...

March 20, 2026

Coach Travel Group’s Multi-Brand Feedback Overhaul with Feefo
Customer Stories

Coach Travel Group’s Multi-Brand Feedback Overhaul with Feefo

The Coach Travel Group unified customer feedback across 10+ brands using Feefo: Improved data quality, better staff morale, and drove servi...

October 10, 2025

Outsource UK's 320% feedback growth story
Customer Stories

Outsource UK's 320% feedback growth story

Outsource UK boosted review response rates by 320% using Feefo and Treefo, improving recruitment marketing and ESG performance.

October 10, 2025

FAQs

Can I choose the order the product or service forms appear?

The order in which each section appears in the feedback form can be applied through each campaign within the feedback form builder page. You can choose which section the feedback form goes through, split between product, service, and custom.

What dictates the language the feedback form will display in?

The form will display a language based on the locale provided in the sale entity. If none is provided, it will fall back to the campaign locale. If no language has been set for the campaign, it will fall back to the your merchant account locale setting.

Can you share feedback to Google My Business?

The share option to link through to Google is available but the content will have to be rewritten.

Does the feedback form support display of product images?

Yes, any valid and applicable product image will be displayed with the relevant product on the feedback form if a product section is included in the campaign.

Does the feedback form support display of a company logo?

A merchant logo/image is displayed at the top of the feedback form, as well as within the service section of the feedback form if the service section is included. This image pulls from the Feefo Hub, settings, brand profile, Merchant Logo Image. The image is set for the whole Feefo Hub account, and cannot be set per campaign.

How do product reviews differ from service reviews in Feefo?

Service reviews rate your business as a whole (delivery, support, etc.) and help you get stars on Google Ads. Product reviews rate the specific items you sell and help those products stand out in Google Shopping and on your own product pages.

Can I run a product-only or service-only campaign?

Yes. You can toggle these on or off in your Campaign Preferences. Service-only is great for brand trust, while Product-only is best for granular item feedback. Most Feefo merchants run both to maximise their visibility on Google.

How is form completion rate measured?

It is the percentage of people who left a review out of the total number of people you invited. You can find this in the Campaign Performance report in the Feefo Hub. To improve it, try using WhatsApp collection or adding Treefo as an incentive.

Can I A/B test different form designs?

Yes. You can create multiple campaigns in the Feefo Hub to test different subject lines, messaging, and sending delays. By comparing the Completion Rates in your reports, you can identify which design performs best and optimise your strategy accordingly.

Are forms WCAG / accessibility compliant?

Yes. Feefo forms and widgets are designed with WCAG guidelines at their core. We prioritise operability and understandability, using features like 5-point scales and mobile-optimised layouts to ensure our feedback journey is accessible to everyone.

 

Book a demo

What you can expect next:

dark tick

A brief conversation to align goals and priorities.

dark tick

See a personalised demonstration of our platform.

dark tick

To speak with a real, local human.