What are Product Stars?
Product Stars (Product Rating Badges) are lightweight, standalone visual widgets designed to display aggregate star ratings and review counts on Product Listing Pages (PLPs), search results, category pages, and cross-sell grids. By providing instant social proof during browsing, Product Stars help shoppers compare items quickly and click through to Product Detail Pages (PDPs) with higher purchase intent.
FAQs
Does the product stars widget support syndication?
Yes, the product stars widget displays aggregated ratings and counts.
Can I show stars per variant?
Yes. You can either show stars for a specific variant by using the sku parameter or group all variants together for a higher total count by using the parent-product-sku parameter. Most brands use the parent SKU to ensure all reviews for a product are visible regardless of the specific size or colour chosen.
Does this widget generate review schema markup for Google?
Yes. The On-Page Product Reviews widget automatically inserts the AggregateRating schema required for Google Organic Stars. For the best results, ensure this widget is placed on your individual product pages. Note that some widgets, like the Carousel or Slide-out, do not provide schema.
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