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The friendly Trustpilot alternative

We care more. We work harder. Try Feefo, today.

No more horror stories. No nasty surprises. The decision is clear. Switch to Feefo, the gold standard customer review platform. 

What you can expect next:

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We care - being second in the market, we can't afford not to.
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Our technology achieves more – G2 ranks Feefo a 'High Performer'.
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Our insights bring clarity, not confusion - reviews and data with integrity.
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Submit the form to speak with a friendly reviews expert today.

Join the brands that go beyond reviews 

What's the difference between Trustpilot and Feefo? 

Trustpilot

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Open platform - you're vulnerable to fictitious reviews and rogue opinions
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Flawed data - customer insights influenced by false reviews
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Aggressive tactics - up to 70% price increases just weeks before renewal

Feefo

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100% purchaser verified reviews, protecting you and your customers
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Genuine insights from authentic customers, and data with integrity
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A friendly, local team of experts committed to your success
Dan

"All we were getting from Trustpilot was reviews. We didn’t really know what we were paying for. Towards the end of our contract, they were going to double the price – and they couldn’t do half of what Feefo offer. Plus, the Feefo experts are always there to show us what more we can do with the platform."

Dan Rose
Managing Director, Events Insurance

The Trustpilot alternative that gives you more 

More value 

Feefo starts at £99, whereas Trustpilot Plus starts at £259. With Feefo, you get verification as a standard feature – we’ll never charge you extra.

Unlock powerful insights  

Discover and resolve hidden pain points in your customer journey. Feefo offers the broadest analytics suite on the market, with tailored guidance on how to action insights. 

Make your traffic work harder 

Say goodbye to redirect chains. Our widgets are designed to keep people on your website – so you can drive more conversions from your traffic. 

What you get with Feefo, as standard

Make better, smarter business decisions

Our advanced analytics turns reviews and feedback into actionable insights, enabling your business to improve its products and services, and to enhance customer satisfaction. By identifying consistent themes and patterns in customer feedback, you can make informed decisions that lead to tangible improvements.
 

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Safeguarding your brand reputation, as standard

Feefo reviews are built on trust, featuring genuine insights from authentic customers, who have actually used your products and services. You’re assured that every review is 100% purchaser verified, free from fake reviews or incentivised feedback. 
 
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Build trust at every touchpoint

You'll access our powerful suite of Feefo marketing assets, designed to help you showcase real customer reviews and improve your online presence. Whether you want to integrate feedback into your website, social media, or advertising activities, Feefo assets will help you stand out from the competition, build trust and win more customers.
 
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Real people, real feedback, dependable insights

Feefo’s rigorous verification process ensures the trustworthiness of every review, empowering customers and businesses to make decisions based on comprehensive and reliable feedback. Choose Feefo for the most accurate, balanced and detailed insights available.
 
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Technology to make connecting deeper, easier

With Feefo's suite of engagement and AI tools, collecting and responding to reviews and feedback is an experience, not a chore. Engage in meaningful dialogue through bespoke questionnaires tailored to your brand. Connect with your valued audience—whether they're customers, team members, or potential clients—and discover insights customised just for you.
 
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We're here to help.

Your FAQs answered.

Have a question that we haven't answered? Our friendly review experts are on hand to help out. Simply fill in the contact form below and we'll get straight back to you.

Can I migrate my Trustpilot reviews to Feefo?

Yes, Feefo will allow you to import Trustpilot reviews as long as they're verified. We'll do the hard work for you. With Feefo, you take back control of your review data.

Which review platform is more trusted?

Feefo employs a purchaser-verified review platform model, which ensures that only genuine customers can leave feedback as they have used the products and/or services. This verification process means you can trust that the feedback you read is both authentic and relevant.

Trustpilot operates what is called an 'open' platform, which means that anyone with a Trustpilot account can leave a review on your business, whether they've had an experience with your business or not. Leaving you vulnerable to fake review attacks and rogue opinions. Additionally, in a recent study, over a third of people asked (36%) don’t trust reviews on open platforms.

How does Feefo's pricing compare to Trustpilot?

Feefo starts at £99, whereas Trustpilot Plus starts at £259 (which is their entry plan). With Feefo, you get trusted verification as a standard feature – we’ll never charge you extra.

Is Trustpilot helping our search performance?

Trustpilot inadvertently uses your review content to out rank your brand in Google search. Meaning all the investment and hard work you put in to building brand awareness and traffic, goes to Trustpilot. They then promote your closest competitors on your Trustpilot merchant page (unless you pay them not to).

At Feefo, we feel this is wrong. Our widgets help you to retain your hard earned website visitor on your site, and convert them from browsers to buyers. All your Feefo review content helps your website to rank higher in Google search. Feefo is also a Google Partner, so you can displaying ratings and reviews in online ads and Google Shopping. 

Can I keep my Trustpilot account?

Yes. Some businesses partner with Feefo to display purchaser-verified feedback, and also keep their Trustpilot page to display open reviews. 

Speak with one of our review experts today

What you can expect next:

What you can expect next:

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A brief conversation to align goals and priorities.
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See a personalised demonstration of our platform along with industry best practices.
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To speak with a real, local human.