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The action engine

You define what matters; we deliver the customer insights and tools to drive it. We use AI to analyse your review tags into clear priorities and actionable recommendations – so you can move from insight to improvement in minutes, not weeks.

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Tag analytics - landing page - header image-1

Turn customer voice into business strategy

A high rating is a great start, but it doesn’t tell the whole story. To truly grow, you need to know exactly what drives customer satisfaction and where the friction lies.

Strategic intelligence for scalable growth

Tag Analytics answers the questions buried in your review data: Which business areas are performing well? What topics are affecting your score and by how much? And most importantly—what should you actually do about it? Instead of manually combing through reviews, you get AI-powered analysis that surfaces priorities and actionable recommendations automatically. 

  • Travel: Optimise your offering by understanding exactly what travellers enjoy about specific packages. Turning guest feedback into real-time coaching for on-site teams.
  • Retailers: Protect your reputation by identifying which suppliers are impacting your scores and understand the "why" behind regional performance differences in your product lines.
  • Manufacturers: Innovate in real-time. Stop waiting for the next production cycle. Turn user struggles, like "coffee temperature," into immediate content that solves the problem now.
  • Insurance Providers: Maximise growth by pinpointing high-performing service channels and automating agent performance management through feedback linked directly to KPIs.
Replace gut-feel decisions with objective, AI-driven evidence. Tag Analytics eliminates internal bias by showing you precisely what's impacting your rating.
 
Impact on Rating: We tell you exactly how much each specific topic, from "breakfast quality" to "battery life", is influencing your overall score.

Justify Investment: When you can quantify that a specific branch is costing you 0.5 stars, you have the evidence to build the business case for targeted upskilling and justify operational change.
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Automatically surface the issues that matter most. Stop building spreadsheets and start building strategies. Utilise the insights to provide your teams with a clear view of what’s trending in real-time.
Hidden Drivers: Identify the specific stakeholders and variables influencing your rating that are usually invisible in a sea of text.
Actionable Intelligence: Move beyond vague trends with AI-generated "how-to" summaries tailored to your specific role—whether you’re a Finance Manager or a Category Buyer.

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Transform common user questions into authoritative content. By identifying the specific questions and praise patterns in your reviews, you can:

Fuel Marketing: Create high-converting campaigns backed by authentic UGC.

Dominate AEO: Feed AI-driven search engines the exact language and answers your customers are looking for based off verified data.

Data-Driven Confidence: Validate your product roadmap with the true voice of your customer.

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Drive ROI through quantified data
Replace gut-feel decisions with objective, AI-driven evidence. Tag Analytics eliminates internal bias by showing you precisely what's impacting your rating.
 
Impact on Rating: We tell you exactly how much each specific topic, from "breakfast quality" to "battery life", is influencing your overall score.

Justify Investment: When you can quantify that a specific branch is costing you 0.5 stars, you have the evidence to build the business case for targeted upskilling and justify operational change.
smaller -Tag analytics - micro animation 1 - GIF copy 2
No more drowning in review data
Automatically surface the issues that matter most. Stop building spreadsheets and start building strategies. Utilise the insights to provide your teams with a clear view of what’s trending in real-time.
Hidden Drivers: Identify the specific stakeholders and variables influencing your rating that are usually invisible in a sea of text.
Actionable Intelligence: Move beyond vague trends with AI-generated "how-to" summaries tailored to your specific role—whether you’re a Finance Manager or a Category Buyer.

smaller - Tag analytics micro animation 2_2 copy
Strategic content: Win the search results
Transform common user questions into authoritative content. By identifying the specific questions and praise patterns in your reviews, you can:

Fuel Marketing: Create high-converting campaigns backed by authentic UGC.

Dominate AEO: Feed AI-driven search engines the exact language and answers your customers are looking for based off verified data.

Data-Driven Confidence: Validate your product roadmap with the true voice of your customer.

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FAQs

How does tagging work?

It’s a mix of both. Tag Analytics uses advanced AI to automatically group reviews into themes like "Fit" or "Quality" without any manual work. However, you can also use Insight Labels to manually tag reviews for specific internal tracking, or include Sales Tags in your data uploads to filter reports by store or category.

Can I create custom tags?

Yes. You can create unlimited custom Insight Labels directly in the Hub to track themes in your feedback. For filtering reports by business data (like store location), you can use Sales Tags by including them in your sales data uploads.

Which roles use Tag Analytics most?

It is primarily used by Product Managers to fix defects, E-commerce Specialists to improve site conversion, and CX Leads to close service gaps. Marketing teams also use it to find positive customer stories, while Business Owners use the high-level summaries to track overall portfolio health and prioritise resources.

How does it differ from Product Sentiment Analysis?

Product Sentiment Analysis is a strategic tool used to compare the health of individual products (SKUs) and prioritise your product roadmap. Tag Analytics is a diagnostic tool used to identify global themes across your entire business and quantify exactly how much a specific issue (like "Delivery") is helping or hurting your overall star rating.

How long does setup take?

Setup is instant. Because the system is AI-driven, it automatically identifies topics and themes from your reviews the moment it's switched on. There is no manual setup or "keyword training" required. If you already include tags in your sales data, your reports will populate with actionable insights immediately.

Customer Stories

How Optimyze built a 33% review response rate

 Optimyze Accountants achieved a 33% WhatsApp review response rate within two years. Learn how purchaser-verified feedback became the...

Jun 22, 2026

 

 

Speak with one of our review experts today

What you can expect next:

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A brief conversation to align goals and priorities.
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See a personalised demonstration of our platform.
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To speak with a real, local human.