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Best Practice Guide: How to Display Feedback

Transform reviews into trust and conversions

Did you know: Products with reviews convert 270% higher than those without?

Our best-practice guide shows you how to showcase reviews where they matter most, optimise for accessibility and compliance, and turn social proof into measurable growth.

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Who is this for?

This guide - an accompaniment to our Masterclass -  is designed for marketing, e‑commerce, and customer experience leaders who want to make feedback work harder. If you’re looking to transform reviews into trust signals that boost conversions, improve accessibility, and strengthen brand reputation across every channel, this guide is for you.

What you'll learn?

  • How to showcase feedback that builds trust and drives conversions
  • Where to place reviews for maximum impact across the customer journey
  • Proven strategies to make review widgets accessible, compliant, and effective
  • How to extend social proof beyond your website to boost engagement everywhere

Why download this guide?

Whether you’re optimising your current approach or starting fresh, this guide will help you:

  • Turn authentic feedback into a powerful trust signal at every touchpoint
  • Improve conversion rates by using reviews strategically across channels
  • Ensure compliance and inclusivity while enhancing SEO and brand reputation
  • Make smarter, data-driven decisions that deliver measurable growth