Our Masterclass shows you how to position reviews, ratings and user-generated content across your website, social media, and even offline channels to drive conversions, build trust, and meet compliance standards.
In short, we cover where and how to display feedback for best results.
Watch now: How to Display Feedback that Converts
Our Masterclass shows you how to position reviews, ratings and user-generated content across your website, social media, and even offline channels to drive conversions, build trust, and meet compliance standards.
We explore the shift to multi-channel feedback collection and share best practices for using feedback to get complete view of the customer journey.
In short, we'll cover what to ask, when to ask it, and how to do it in a way that works.
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What you can expect next:
Where to show feedback for maximum impact
What to display to boost conversions
How to stay transparent and compliant
The speakers
Hannah Marshall
Marketing Manager at CV Villas
Hannah brings almost 10 years’ experience of the travel sector, having risen from Marketing Assistant to Marketing Manager in that time. With expert knowledge spanning multiple marketing disciplines, Hannah is particularly passionate about customer segmentation and the critical importance of making sure the customer journey is a seamless as possible.
Vicki Daruvalla
Director of Customer Success at Feefo
Vicki is responsible for the success, retention, and growth of Feefo's small and mid-sized client segments, ensuring businesses maximise the value of Feefo's reviews and insight platform. Vicki has played a pivotal role in evolving Feefo’s success operations, introducing scalable processes that drive efficiency, while championing a dedication to measurable client outcomes and long-term partnership within the Feefo community.
Ottilie Price
Product Owner at Feefo
Ottilie is responsible for developing innovative display methods that help businesses captivate customers. She combines a strong data mindset with an obsession for the customer experience, and values diverse perspectives - believing the best ideas come from many different sources. With a knack for simplifying the technical, Ottilie thrives on turning complex insights into clear and impactful digital solutions.
Agenda
Welcome & Introduction:
Vicki Daruvalla, Director of Customer Success at Feefo
How CV Villas display reviews for maximum impact
Hannah Marshall, Marketing Manager at CV Villas shares how they use customer reviews across their website, social media, and TV campaigns to build trust and drive engagement.
Unlocking user-generated content
Ottilie Price, Product Lead at Feefo shares the latest tools that brands are using to extend the reach of customer feedback through user-generated content across multiple channels.
Review labelling and DMCC Guidelines
Vicki Daruvalla, Director of Customer Success at Feefo discusses the importance of transparency for brand protection and how to label-mixed source reviews.
