Personalisation and privacy: How brands can strike the right balance
Have you ever wondered what consumers want when connecting with brands?
We’ve worked with 2000+ UK representative consumers to identify how consumers want to communicate with brands after a purchase. From which platforms they trust the most to how much personalisation they desire. Download the report below to discover more.
Top Consumer Insights 2024
Have you ever wondered what consumers want when connecting with brands? We’ve worked with 2000+ UK representative consumers to identify how consumers want to communicate with brands after a purchase. From which platforms they trust the most to how much personalisation they desire.
Did you know that only 9% of people surveyed said brand communications never felt invasive?
The report explores:
- What platforms do consumers trust the most
- When personalisation is invasive and how much is too much
- How brands can build trust
Fill in your details to download the report to gain the latest consumer insights.