Personalisation and privacy: How brands can strike the right balance
Have you ever wondered what consumers want when connecting with brands?
We’ve worked with 2000+ UK representative consumers to identify how consumers want to communicate with brands after a purchase. From which platforms they trust the most to how much personalisation they desire. Download the report below to discover more.
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Top Consumer Insights 2024
Have you ever wondered what consumers want when connecting with brands? We’ve worked with 2000+ UK representative consumers to identify how consumers want to communicate with brands after a purchase. From which platforms they trust the most to how much personalisation they desire.
Did you know that only 9% of people surveyed said brand communications never felt invasive?
The report explores:
- What platforms do consumers trust the most
- When personalisation is invasive and how much is too much
- How brands can build trust
Fill in your details to download the report to gain the latest consumer insights.