Access millions of verified reviews for 6,500+ brands   Find out more
Skip to content
Customer Retention

Jul 17, 2023

The impact of advocacy on your marketing strategy

Advocacy and reviews can benefit your marketing strategy. Discover tactics to turn loyal customers into brand advocates and improve customer retention.

Blog banner - The impact of advocacy on your marketing strategy

Fill in your details on the form to get access to this report.

In this report we cover:

  • The different types of advocacy marketing strategies and tactics you could deploy
  • How to turn loyal customers into brand advocates
  • How to increase engagement via great content
  • Why customer experience is the new buzz word on the block
  • How to motivate loyal customers

Building a community of advocates comes down to understanding their desires and pain points, and adapting your strategy in response to this. You need to stay engaged with buyers well after their purchase and motivate them to give feedback through methods like incentives.

By responding to what customers are saying online, you’ll strengthen your relationships with them and improve your brand reputation. You can also partner with advocates through influencer marketing to leverage their reach and promote your products or services.

Insights from the team behind Feefo – sharing tips, updates, and success stories from the world of customer reviews and feedback.

Latest Articles

The Gold Standard. What it costs, and why it's worth it.

The Gold Standard. What it costs, and why it's worth it.

Discover why verified reviews matter more than ever, as Feefo's COO discusses trust, authenticity, and the evolving landscape of customer e...

May 26, 2026

What are industry benchmarks? Expert guide to benchmarking
Business Insights

What are industry benchmarks? Expert guide to benchmarking

Learn the importance of industry benchmarking and how to compare to competitors. Discover different types of benchmarking that can improve ...

May 08, 2026

The benefits of using a review management platform
Business Insights

The benefits of using a review management platform

Do you need a review management platform? We dive deeper into the benefits and explore how review software can transform your business.

May 06, 2026

Speak with our review experts