Access millions of verified reviews for 6,500+ brands   Find out more
Skip to content
Customer Retention

Jul 02, 2024

The impact of advocacy on your marketing strategy

Learn how advocacy & reviews can impact your marketing strategy with expert advice from Feefo. Turn loyal customers into brand advocates & boost retention.

Blog banner - The impact of advocacy on your marketing strategy

Fill in your details on the form to get access to this report.

In this report we cover:

  • The different types of advocacy marketing strategies and tactics you could deploy
  • How to turn loyal customers into brand advocates
  • How to increase engagement via great content
  • Why customer experience is the new buzz word on the block
  • How to motivate loyal customers

Building a community of advocates comes down to understanding their desires and pain points, and adapting your strategy in response to this. You need to stay engaged with buyers well after their purchase and motivate them to give feedback through methods like incentives.

By responding to what customers are saying online, you’ll strengthen your relationships with them and improve your brand reputation. You can also partner with advocates through influencer marketing to leverage their reach and promote your products or services.

Insights from the team behind Feefo – sharing tips, updates, and success stories from the world of customer reviews and feedback.

Latest Articles

Best Practice Guide: How to Display Feedback
Business Insights

Best Practice Guide: How to Display Feedback

Download Feefo’s free guide to displaying customer feedback that converts. Learn how to display reviews for trust, conversions, and complia...

December 09, 2025

Feefo 2025 Year in Review: The Future of Feedback is Intelligent and Integrated
Blog

Feefo 2025 Year in Review: The Future of Feedback is Intelligent and Integrated

Feefo's 2025 Review: Discover how our intelligent, integrated feedback solutions have transformed trust-building and data insights, setting...

December 08, 2025

What we learned (and loved) from our first feedback masterclass
Business Insights

What we learned (and loved) from our first feedback masterclass

Read the recap of our first Masterclass. Learn how to optimise feedback collection with an omni-channel approach. Watch now or download our...

November 03, 2025

Speak with our review experts