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Customer Retention

Jul 02, 2024

The impact of advocacy on your marketing strategy

Learn how advocacy and reviews can impact your marketing strategy with expert advice from Feefo. Discover tactics to turn loyal customers into brand advocates and improve customer retention.

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In this report we cover:

  • The different types of advocacy marketing strategies and tactics you could deploy
  • How to turn loyal customers into brand advocates
  • How to increase engagement via great content
  • Why customer experience is the new buzz word on the block
  • How to motivate loyal customers

Building a community of advocates comes down to understanding their desires and pain points, and adapting your strategy in response to this. You need to stay engaged with buyers well after their purchase and motivate them to give feedback through methods like incentives.

By responding to what customers are saying online, you’ll strengthen your relationships with them and improve your brand reputation. You can also partner with advocates through influencer marketing to leverage their reach and promote your products or services.

Founded in 2010, Feefo is a ratings and reviews platform that collects reliable and constructive reviews for thousands of clients worldwide. We only send invitations to verified customers to ask them to leave a review, so consumers can learn how people like them feel about different products and services. And companies can truly discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.

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