Access millions of verified reviews for 6,500+ brands   Find out more
Skip to content
Customer Retention

Jul 02, 2024

The impact of advocacy on your marketing strategy

Learn how advocacy & reviews can impact your marketing strategy with expert advice from Feefo. Turn loyal customers into brand advocates & boost retention.

Blog banner - The impact of advocacy on your marketing strategy

Fill in your details on the form to get access to this report.

In this report we cover:

  • The different types of advocacy marketing strategies and tactics you could deploy
  • How to turn loyal customers into brand advocates
  • How to increase engagement via great content
  • Why customer experience is the new buzz word on the block
  • How to motivate loyal customers

Building a community of advocates comes down to understanding their desires and pain points, and adapting your strategy in response to this. You need to stay engaged with buyers well after their purchase and motivate them to give feedback through methods like incentives.

By responding to what customers are saying online, you’ll strengthen your relationships with them and improve your brand reputation. You can also partner with advocates through influencer marketing to leverage their reach and promote your products or services.

Insights from the team behind Feefo – sharing tips, updates, and success stories from the world of customer reviews and feedback.

Latest Articles

Trustpilot Under Fire: Why purchaser-verified reviews are the future
Customer Experience

Trustpilot Under Fire: Why purchaser-verified reviews are the future

Authentic product reviews help shoppers make informed purchases, so retailers can boost customer trust, reduce returns and improve their bo...

January 22, 2026

Travel points are dead: Why data and verified experiences are the new travel loyalty program
Customer Experience

Travel points are dead: Why data and verified experiences are the new travel loyalty program

Data and verified customer feedback are the new cornerstones of travel loyalty, replacing outdated points systems to build lasting trust an...

December 30, 2025

Why Ethical Review Collection is the Only Sustainable Retail Growth Strategy
Customer Experience

Why Ethical Review Collection is the Only Sustainable Retail Growth Strategy

Review ethics matter: 82% seek negative reviews for credibility. Learn how reviews at 4.2-4.5 stars convert better than perfect ratings in ...

December 19, 2025

Speak with our review experts