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Feefo packages and pricing

Every Feefo plan gives you more reviews, more insights and more features included from day one.

Essentials


Build trust fast and increase conversion.

from $200 /month

Get started
  • 200 Email Requests
  • 50 WhatsApp Requests
  • 50 SMS Requests
  • Product & Service Reviews
  • Photo & Video Uploads
  • In-Email 1-Click Reviews
  • 10 On-Site Display Widgets
  • AI Summaries & AI Replies
  • Review Collection Insights
  • Access to Telephone, Email and Live Chat Customer Support
  • Feefo Marketing Support Kit
  • Google Seller Ratings, Google Shopping & Rich Snippets
  • 50+ E-Commerce Integrations (incl. Shopify, Klaviyo, WooCommerce)

Enhanced


Turn customer feedback into growth with advanced features.

from $400 /month

Get started

  • Includes all the features in our Essentials package, plus:

  • 500 Email Requests
  • 100 WhatsApp Requests
  • 100 SMS Requests
  • Campaign Manager (Audience & Channel Segmentation)
  • Net Promoter Score (NPS)
  • Custom Surveys
  • A/B Testing on Emails
  • Advanced Campaign Analytics
  • Assigned Customer Success Manager
  • 350+ Tech Integrations (incl. Monday, Zoho, Stripe)

Plus


Scale reputation and customer insight across your enterprise.

$ Custom

Get started

  • Bespoke and enterprise-grade features to add to your package:​

  • Bespoke Collection Methods
  • Custom Feedback Forms
  • Fully Custom-Branded Widgets
  • Global Multi-Lingual Moderation
  • Social UGC
  • AI Insights Suite
  • AI Content Moderation
  • Feefo Syndication Network
  • Multi-Domain Management
  • Raw Data API Exports
  • Dedicated Customer Success Director
  • Dedicated Onboarding Project Manager
  • Single Sign-On (SSO) Security
  • 600+ Enterprise Integrations (including Salesforce)

All Feefo packages include multi-channel review collection, AI tools, Google visibility, access to customer support and entry into the exclusive Trusted Service Awards.

 See all features

“I didn’t speak to Trustpilot once and we were with them for seven years, whereas you guys are extremely invested in helping us. I even get text reminders about our mid-term meetings! You’re not a provider – you’re a partner”

Dan Rose - Managing Director at Events Insurance.

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Compare Feefo review packages

Our flexible review packages are designed to suit businesses of all sizes, from household names to local heroes.
Compare Feefo features to decide which plan is right for your business.

Essential

$200 Plan

Get started
Get Started

Enhanced

$400 Plan

Get started

Plus

$Custom Plan

 

Get started

Essential

Enhanced

Plus

Collect
Email Invitations
Post transaction email collection supported across 34 languages.
200
500
Custom
In Mail
Remove friction by allowing reviewers to respond directly in the email.
Reminder Communications
Automatically send multi-channel reminders to customers who don't leave a review on the first try.
Feedback Forms
Our suite of expertly created feedback forms and questions.
Product Reviews
Feefo enables you to collect detailed product feedback.
Service Reviews
Feefo lets you collect service feedback about your brand experience.
Photo & Video Collection
Collect rich photo & video UGC with reviews.
Private Feedback
Ask for private feedback to gain additional insight - not publicly displayed.
Product Review Attributes
Ask for product category or product level rateable aspects of a product and display these on your PDP's along side your reviews (e.g. quality, value for money, fit).
Service Review Attributes
Collect additional rating information about a service interaction: Delivery, Customer service, Would you buy again
Feefo Surveys
Create bespoke surveys to gather private business insights and collect feedback beyond transactional touchpoints.
-
Email A/B Testing
Improve response rates through A/B testing.
-
3 tests p/a
5 tests p/a
Custom Questions
Define additional focused questions to capture specific private feedback.
1 Question
3 Questions
Unlimited
Campaign Manager (1 Campaign)
Collect feedback for a single customer journey touchpoint, configure scheduling rule and set reminders. Customise, test and edit your review requests and feedback thank you page.
Advanced Campaign Manager (Unlimited)
Unlimited, tailored feedback campaigns with multiple touchpoints (e.g. new customer, enquiry).
$
Pre and Post Feedback Requests
Collect feedback over long buying cycles such as Holidays or buying a car.
$
NPS® (Net Promoter Score)
Use a globally recognised and independently verified metric to elevate your customer experience.
$
SMS Review Collection
Request feedback using SMS.
WhatsApp Review Collection
Increase review collection using WhatsApp - low friction, quick response.
Treefo
Boost response rates and add to your sustainability credentials, with a value exchange of planting a tree with every review left.
$
$
$
Migrate existing Reviews
Migrate your existing product or service reviews from your current provider.
$
$
$
Smart Link
Ability to send feedback request via your own communication channels.
-
-
$
Review Booster via our Product Tester Network
Get pre-launch product reviews using our product tester network, to boost conversion at launch.
$
$
$

Display
10+ On-Site Widgets
The most comprehensive selection of review display tools in market including carousels.
Widget Customisation
Ability to customise the widgets colours, stars and layout to match your brand.
Advanced Widget Customisation
Full Customisation of Widgets from Data Feeds.
-
-
Display AI Review Summaries
AI generated summaries of product reviews that surface key themes and speed up the decision making process.
Review translation on display
Support for over 34 languages.
Google Seller Ratings & Google Shopping Ratings
Add stars to Google Seller ratings and Google Shopping ads.
Google Rich Snippets
Add Feefo review content to Google's Rich Snippets.
DMCC review labelling
Accurately label every review in line with DMCC Act requirements.
Feefo Merchant Page
The Feefo Merchant Page is a publicly accessible, Feefo-hosted profile that displays all of a merchant's verified review content, giving consumers a trusted, independent destination to read genuine feedback and boosting the merchant's credibility and AI discoverability — including for AI search engines.
Share reviews to Social
Easily share your favourite reviews to social media (Facebook / Instagram).
Multi-account Review Aggregation
Multi-account review aggregation allows multiple Feefo merchant accounts to pool their review data together, combining ratings and feedback across separate accounts into a unified total — giving merchants with multiple brands, regions, or sub-accounts a stronger, more representative overall score for display purposes.
Feefo Marketing Kit
On and offline assets to add independent Feefo ratings to your marketing.
Q&A
Allow customers to ask questions about products directly on the product page and empower your in-house product experts to answer customer questions.
$
$
$
AI Trending Topics
AI Trending Topics automatically identifies the product features and themes your customers case about most, helping them make faster, more confident purchase decisions.
$
$
$

Feefo Social
Multi-source UGC collection
Curate content from Instagram (Scrapping), TikTok (API), YouTube (API), LinkedIn (API), Twitter, Threads, and more.
$
$
$
Shoppable UGC galleries
Tag products in UGC, enabling one-click checkout and turning galleries into direct sales drivers.
$
$
$
Flexible widget layouts
Choose from grid, collage, carousel, feed, or stories layouts; all widgets are responsive and SEO-optimised.
$
$
$
Content moderation & rights management
Select suitable and relevant content for you shoppable social collection and manage content creator rights within the platform.
$
$
$

Syndication
Feefo Review Network Syndication
Engage our vast syndication network to maximise review coverage across your products.
$
$
Product Grouping
Maximise review coverage across model variants e.g. colour, size etc.
$
$
$
Review import for network syndication
Import your product reviews from your current provider to maximise review coverage across your product ranges across the retailers in Feefo's syndication network.
-
$
$

Analyse
Collection Funnel Insights
Comprehensive view of collection performance by channel, campaign and review type. Advanced channel specific performance snapshot of customer engagement + trend monitoring
Feedback Insights
Specific Insights on both product and service reviews by period, ratings, tags & more.
Product Insights
Dedicated specific product review insights and reports.
Download Feedback
Download raw review data.
NPS Insights
Reporting on customers as Promoters, Passives, or Detractors on a scale of 0–10, provides a clear, actionable metric to measure customer loyalty, identify at-risk customers, and track satisfaction trends over time. (Included if opted into NPS collection).
$
Product & Service Sentiment Analysis
Sentiment topic analysis highlighting your most mentioned positive / negative sentiment topics relating to your product or service feedback.
$
$
Tag Analytics
Our AI-powered reporting feature that uses your-defined tags to group and analyse customer feedback, quantifying the direct impact each topic has on your average rating — transforming raw reviews into prioritised, actionable insights that eliminate guesswork and help businesses focus their efforts on the changes that will drive the greatest improvement.
$
$
$
Syndicated Review Insights
Syndicated reviews performance. (Included if opted into syndication)
$
$
Q&A Performance Insights
Provides full visibility into your question and answer activity — tracking volumes, response times, and question trends — enabling your teams to identify the most common consumer queries, optimise expert responses, and leverage Q&A content to boost on-site confidence and drive conversion. (Included if opted into Q&A).
$
$
$
Survey Analytics
Reporting that combines customer satisfaction, and customer effort score (CES) measurement — giving merchants a centralised view of customer feedback collected outside of transactions, transforming open-ended survey responses into clear, actionable insights without the need for additional tools.
-
Survey Advanced Analytics
Enhanced reporting layer built on top of the core surveys reporting that included sentiment analysis.
-
$

Manage
Feefo Hub Access
Your Feefo management centre.
Unlimited, Multi-role Users
Essentials comes provided with 3 seats, Enhanced with 5 seats and Plus with unlimited.
$
$
Multi Account Management
Ability to view and manage all feedback from all domains in your group (access permitting).
Standard Moderation (Profanity Filter & self moderation)
Profanity filters are applied to all content collected and you have the control to flag a review to our attention, either for partial or complete moderation.
AI Moderation (Profanity filter, Feefo AI moderation & Keyword filtering)
Feefo applies AI moderation and keyword filtering to all feedback collected; with flagged review being raised with a human moderator for final review.
$
$
Account Managed Moderation Service
A human moderator can be assigned to moderate all content collected.
$
$
$
Feedback Notifications
Configure notifications for new low/high scoring feedback being submitted.
Review Replies
Boost engagement by replying to all your reviews.
AI Replies
Save time and maximise response volumes by automatically generating tailored AI replies to reviews.
Internal Comments
Leave notes and actions only visible by team members.
Todo List
Mark reviews for attention later.
Export Reviews for Analytics
Ability to export the raw feedback content.
Forward Reviews
Escalate or celebrate specific reviews.

Integrations
Integration Hub
Our Integration Hub connects to over 600 platforms, allowing merchants to securely connect their tech platforms with Feefo, allowing for the seamless integration of platforms. This helps our merchant’s get more from their reviews, integrating with eCommerce platforms, CRMs and Marketing platforms.
50 apps
315 apps
Full access to 600+ platforms
SFTP
Feefo merchants can connect to a Feefo SFTP location to upload sale information to generate feedback requests.
Enter sales remotely API
Clients can upload sale information directly into the Feefo system through an API endpoint hosted by Feefo.
Review Display API
Our Feefo Reviews API allows review content to be pulled and rendered by our clients.
WebHooks
Enable merchants to receive near real-time notifications when feedback is created or updated, eliminating the need for constant polling and delivering a resource-light, highly responsive event-driven integration.
-
-
Google Shopping Feed
Connects your Google Shopping feed to Feefo, automatically enriching product data with strong identifiers (GTIN, MPN, Brand) to ensure your review content qualifies for star ratings on Google Shopping Pages and Product Listing Ads.
Data Feed
Pass your own review data internally for e.g CRM audience Creation.
-
-

Support
24/7 AI Agent Live Chat Assistance
Our 24/7 AI Agent live chat ensures your always have instant, intelligent support — day or night, no waiting required.
Knowledge Base
Our comprehensive Knowledge Base puts instant answers at your fingertips.
Video Walkthroughs
Our step-by-step Video Walkthroughs guiding users through our platform.
UK/US Business Hours Support (Phone/Live Chat/Email)
Our dedicated Support team is on hand to provide expert, personalised assistance — ensuring every query is resolved with speed and care.
Virtual Onboarding Support
Our appcues will guide you through the steps required to successfully onboard whilst being supported by our Implementation team.
-
Assigned Customer Success Manager
Your assigned Customer Success Manager, available to support your best use of feedback.
-
-
Dedicated Customer Success Director
Your dedicated Customer Success Manager will partner with you every step of the way to align on your strategic goals and drive real value.
-
-
Project Managed Implementation
A dedicate Implementation Consultant is assigned & provides a structured, consultant-led process with direct engagement throughout onboarding.
$
$

Security
Multi-factor Authentication
Adds an extra layer of protection to your account beyond just a password.
Single Sign On (SSO)
Feefo can support SSO to create a direct connection between a merchants own identity provider and the Feefo Hub.
$
$

Trusted by 6,500+ growing brands

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Turn trust into measurable growth

With every Feefo package, unlock powerful features that transform customer feedback into your competitive advantage.

100% real reviews

Feefo's closed platform guarantees authentic reviews from verified customers. Boost SEO, click-through rates,
and customer confidence with genuine, transaction-linked social proof.

100% real reviews

Feefo's closed platform guarantees authentic reviews from verified customers. Boost SEO, click-through rates, and customer confidence with genuine, transaction-linked social proof.

Turn browsers into buyers

Showcase your best feedback dynamically across your site and search results. Leverage Google Seller Ratings and powerful widgets to convert browsers into buyers.

Listen, learn, and leverage

Move beyond scores to deep, actionable insights. Utilize advanced analytics, NPS and AI sentiment analysis to pinpoint customer pain points and drive strategic business improvement.

Features that scale with you

From product and service reviews to AI Replies and syndication, our plans grow with you. Scale your feedback strategy with advanced features and dedicated support. 

Still have questions?

How much does Feefo cost?

Feefo offers three tiered packages: essential (from $200 per month), enhanced (from $400 per month), and bespoke (let’s discuss). Pricing is based on the volume of feedback requests you send and the advanced features needed, such as AI moderation or surveys.

What is Feefo and how does it work?

Feefo is a verified reviews and customer insights platform. It works by sending multi-touch personalized invitations to customers after a purchase, guaranteeing that all collected feedback is authentic and verified. This feedback is then collected, managed, and analyzed to provide actionable insights for business growth.

Can I take my existing reviews with me?

Yes, feasibility depends on the source. Feefo has processes to help you import historical, verified feedback from previous platforms. The exact migration strategy is confirmed during the setup and planning phase with a Feefo expert.

How long does it take to get Feefo live, and how much work is involved?

Getting Feefo live is typically a fast process, often taking days rather than weeks, depending on the complexity of your integration. The core work involves integrating your sales data stream (e.g. CRM or e-commerce platform) to automate the sending of review invitations.

What will happen to the reviews I have already shared with Google?

Your reviews' integrity is protected. Feefo is a Google partner, and the platform is designed to maintain and enhance your existing google seller ratings and product stars. We ensure continuity and amplify your verified reviews to boost your online visibility.

How does Feefo compare to other review sites?

Feefo's core difference is its invite-only verification process, which guarantees the authenticity of feedback, building a higher level of trust with consumers compared to open, unverified platforms. Feefo also provides transformative AI-powered insights and analytics, turning raw feedback into business strategy.

How do I collect reviews with Feefo, and what data do you need from me?

Review collection is automated. Once integrated, Feefo uses your sales data (e.g. name, email, product purchased, order date) to send personalized feedback invitations to verified customers at optimal times.

How do I get review data out of Feefo to share with my team or for my own database?

Data can be easily exported and integrated. Feefo provides access via its advanced analytics suite, and all packages include API and webhooks access for seamless integration into your existing business intelligence tools and internal databases.

 

Need help choosing
your package?

Share your details and one of our experts will get in touch to recommend the best Feefo review package for you.

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A brief conversation to align goals and priorities.
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See a personalised demonstration of our platform.
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To speak with a real, local human.