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Feefo packages and pricing

Flexible pricing and packages to help you gather verified customer reviews and feedback. With advanced tools to turn feedback into actionable insight, and human customer support you can depend on.

74m+ real customer reviews collected by us for you

Trusted by 6,500+ growing brands

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Find your perfect plan
 

Essential

$3053660 /month /month

Boost reputation and sales performance with tools to collect, manage, showcase and analyse verified customer reviews and feedback.

Enhanced

Most popular

$6107320 /month /month

Unlock the true value of customer reviews and feedback, with advanced tools for comprehensive analysis, actionable data and forging deeper customer connection.

Bespoke

$CustomCustom /month /month

Tailor your package with one of our dedicated review and insight consultants. Together we'll create a customised plan to help you achieve your goals.

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“I didn’t speak to Trustpilot once and we were with them for seven years, whereas you guys are extremely invested in helping us. I even get text reminders about our mid-term meetings! You’re not a provider – you’re a partner”

Dan Rose - Managing Director at Events Insurance.

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Compare Feefo review packages

Our flexible review packages are designed to suit businesses of all sizes, from household names to local heroes.
Compare Feefo features to decide which plan is right for your business.

Essential

Best for: Startups and small businesses

Enhanced

Best for: Businesses ready to scale

Bespoke

Best for: Large enterprises

 

Essential

Enhanced

Bespoke

Collect

Email Invitations
200
500
Custom
Review Reminder Emails
Rich Email Review Collection
Remove friction by allowing reviewers to respond directly in the email.
Dynamic Link
Set up for use in a QR code or traditional URL.
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Campaign

Product Reviews
Service Reviews
Photo Collection
Request photos within the review request.
Video Collection
Request videos within the review request.
Product Review Attributes
Ask for ratings and display relevant product aspects (e.g. fit)
Product Grouping
Combine all reviews under the parent review (e.g. all colour SKUs under a parent SKU).
NPS® (Net Promoter Score)
Use a globally recognised metric to elevate your customer experience.
Standard Campaign Management
Customise, test and edit your review requests and feedback thank you page.
Email A/B Testing
Improve response rates through A/B testing.
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3 tests p/a
5 tests p/a
Advanced Campaign Management
Unlimited, tailored feedback campaigns with multiple touchpoints (e.g. new customer, enquiry)
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Pre & Post Booking Touchpoints
Request feedback at key spots in the booking journey.
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Customer Journey Dialogue
Collect feedback along the whole customer journey.
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Custom Questions
Define additional focused questions to capture specific feedback.
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Custom Service/Product Review Form Templates
Create custom data requests in form.
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Private Feedback
Ask for private feedback to gain additional insight - not publicly displayed.
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Service Review Attributes
Collect additional customer experience information such as 'will you buy again'.
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Review imports
Easily transfer and integrate your existing reviews into Feefo's platform to maintain a comprehensive feedback history.
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-
$

Surveys

Feefo Surveys
Create bespoke surveys to get additional information for private business insights.
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Survey Analytics
Analyse and report on survey data.
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Advanced Surveys
Add further question types e.g. NPS to your surveys.
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-

Showcase

10+ On-Site Widgets
A comprehensive selection of review display tools in market including carousels.
Widget Customisation
Ability to customise the widgets colours, stars and layout to match your brand.
Display AI review summaries
AI generated summaries of product reviews that speed up the decision making process.
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DMCC review labelling and changes
Accurately label every review in line with DMCC Act requirements.
Google Seller Ratings
Add stars to Google Seller ratings.
Google Shopping Ratings
Add stars Google Shopping ratings.
Feefo Showcase page
Available showcase page for all your aggregated reviews.
Post Reviews to Social
Easily share your favourite reviews to social media (Facebook / Instagram).
Google Local Review Share
Invite reviewers share their review on your Google My Business page.
Key Topics & Themes
Highlight filterable topics on product reviews.
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$
Multi-account Review Aggregation
Aggregate reviews across all your different accounts.
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Advanced Widget Customisation
Additional widget customisation options.
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-
Q&A
Further empower your community with customer Q&A functionality. Allow customers to ask questions about products directly on the product page.
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Feefo Marketing Kit
On and and offline Assets to add independent Feefo ratings to your marketing.
Multi Lingual Review Collection and Display
Support for over 25 languages.

Analyse

Review Collection Insights (Central Overview)
Comprehensive view of collection performance by channel, campaign and review type.
Feedback Insights
Specific insights on both product and service reviews by period, rating and more.
Product Insights
A deep dive into Product specific feedback.
Collection Funnel Insights
Understand how your collections channels are performing.
Download Feedback. Alerts & Monitoring
Set up alerts, send scheduled reports or download data as a PDF.
NPS Insights
Understand your NPS sentiment.
Product Sentiment Analysis
Understand trending themes and topics in product reviews.
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$
Service Sentiment Analysis
Understand trending themes and topics in service reviews.
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$
Syndicated Review insights
Impact of syndicated reviews on your product.
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$
$
Q&A Performance Insights
Questions asked and answered - and associated conversion.
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-

Manage

Feefo Hub Access
Your Feefo management centre.
Unlimited, Multi-role Users
No restrictions on the number of seats.
Multi Branch Management
Holistic view of all reviews from multiple locations or teams.
Content Moderation and Compliance Auditing
Profanity Filter
Feedback Notifications
Review Replies
Boost engagement by replying to all your reviews.
Review Tagging & Filtering
Create and automatically assign tags to reviews for greater reporting capabilities.
Internal Comments
Leave notes and actions only visible by team members.
Todo List
Mark reviews for attention later.
Export Reviews
Forward Reviews
Escalate or celebrate specific reviews.
AI Replies
Save time by automatically generating tailored AI replies to reviews.
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Advanced AI Moderation
Combine human moderation with advanced AI technology to moderate your feedback at scale.
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$
$

Integrate

Review Invitation API
Review Display API
WebHooks
Google Rich Snippets
Add Feefo review content to Google's Rich Snippets.
Google Shopping Catalogue Import
Zapier Integration
Connect Feefo with thousands of suppliers.
Review Management API
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Data Feed
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Support

24/7 AI Agent Live Chat Assistance
Support Centre
Video Walkthroughs
UK/US Business Hours Support (Phone/Live Chat/Email)
Virtual Onboarding Support
Named Support
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Specialist Onboarding Support
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Strategic Support
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Security

Two Factor Authentication
Single Sign On (SSO)
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Advocate (Feefo Social)

UCG Hub Dashboard
$
$
$
Multi-source UGC collection
Aggregate content from Instagram (Scrapping), TikTok (API), YouTube (API), LinkedIn (API), Twitter, Threads, and more.
$
$
$
Shoppable UGC galleries
Tag products in UGC, enabling one-click checkout and turning galleries into direct sales drivers.
$
$
$
Flexible widget layouts
Choose from grid, collage, carousel, feed, or stories layouts; all widgets are responsive and SEO-optimised.
$
$
$
Content moderation & rights management
$
$
$
Hierarchical organisation
$
$
$
Influencer Network
Collate, and curate, and connect with your influencer network.
$
$
$

Add-ons

WhatsApp Review Collection
Increase review collection using WhatsApp - low friction, quick response.
$
$
$
Review Booster via our Product Tester Network
Get pre-launch reviews using our product tester network.
$
$
$
Feefo Review Network Syndication
Engage our vast syndication network to extend the reach of your reviews.
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-
$
Treefo
Fund the planting of a tree with every review left. Boost response rates and add to your sustainability credentials.
$
$
$
Snowflake Data Share
Engage our vast syndication network to extend the reach of your reviews.
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-
$
SMS Review Collection
Request feedback using SMS.
100
200
Custom

Turn trust into measurable growth

With every Feefo package, unlock powerful features that transform customer feedback into your competitive advantage.

100% real reviews

Feefo's closed platform guarantees authentic reviews from verified customers. Boost SEO, click-through rates,
and customer confidence with genuine, transaction-linked social proof.

100% real reviews

Feefo's closed platform guarantees authentic reviews from verified customers. Boost SEO, click-through rates, and customer confidence with genuine, transaction-linked social proof.

Turn browsers into buyers

Showcase your best feedback dynamically across your site and search results. Leverage Google Seller Ratings and powerful widgets to convert browsers into buyers.

Listen, learn, and leverage

Move beyond scores to deep, actionable insights. Utilise advanced analytics, NPS and AI sentiment analysis to pinpoint customer pain points and drive strategic business improvement.

Features that scale with you

From product and service reviews to AI Replies and syndication, our plans grow with you. Scale your feedback strategy with advanced features and dedicated support. 

Still have questions?

How much does Feefo cost?

Feefo offers three tiered packages: essential (from £149 per month + VAT), enhanced (from £299 per month + VAT), and bespoke (let’s discuss). Pricing is based on the volume of feedback requests you send and the advanced features needed, such as AI moderation or surveys.

What is Feefo and how does it work?

Feefo is a verified reviews and customer insights platform. It works by sending multi-touch personalised invitations to customers after a purchase, guaranteeing that all collected feedback is authentic and verified. This feedback is then collected, managed, and analysed to provide actionable insights for business growth.

Can I take my existing reviews with me?

Yes, feasibility depends on the source. Feefo has processes to help you import historical, verified feedback from previous platforms. The exact migration strategy is confirmed during the setup and planning phase with a Feefo expert.

How long does it take to get Feefo live, and how much work is involved?

Getting Feefo live is typically a fast process, often taking days rather than weeks, depending on the complexity of your integration. The core work involves integrating your sales data stream (e.g. CRM or e-commerce platform) to automate the sending of review invitations.

What will happen to the reviews I have already shared with Google?

Your reviews' integrity is protected. Feefo is a Google partner, and the platform is designed to maintain and enhance your existing google seller ratings and product stars. We ensure continuity and amplify your verified reviews to boost your online visibility.

How does Feefo compare to other review sites?

Feefo's core difference is its invite-only verification process, which guarantees the authenticity of feedback, building a higher level of trust with consumers compared to open, unverified platforms. Feefo also provides transformative AI-powered insights and analytics, turning raw feedback into business strategy.

How do I collect reviews with Feefo, and what data do you need from me?

Review collection is automated. Once integrated, Feefo uses your sales data (e.g. name, email, product purchased, order date) to send personalised feedback invitations to verified customers at optimal times.

How do I get review data out of Feefo to share with my team or for my own database?

Data can be easily exported and integrated. Feefo provides access via its advanced analytics suite, and all packages include API and webhooks access for seamless integration into your existing business intelligence tools and internal databases.

 

Need help choosing
your package?

Share your details and one of our experts will get in touch to recommend the best Feefo review package for you.

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A brief conversation to align goals and priorities.

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See a personalised demonstration of our platform.

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To speak with a real, local human.