Access millions of verified reviews for 6,500+ brands   Find out more
Skip to content

image 187

More reviews. Less effort.

In Mail turns every email into a feedback opportunity – boosting response rates, capturing insights instantly and helping you make smarter decisions, faster.

Allow customers to rate and review your products or services directly inside their email client. This transition from reading to responding removes the primary barrier to feedback, helping brands achieve a staggering 88% increase in response rates by meeting customers exactly where they already are.
In Mail 4
Ensure no insight goes to waste, even if a customer gets distracted. With intelligent partial capture, Feefo records ratings and comments as they are typed, rather than waiting for a submit button. This safeguard significantly reduces data loss from abandoned forms, contributing to an industry-leading 92% completion rate for all started reviews.
In Mail 5-1
Capture authentic, on-the-move insights with a mobile-first layout optimised for thumb-friendly interaction and fast loading. By reducing the cognitive load required to navigate a survey on a smartphone, you unlock richer, more accurate data that fuels smarter business decisions and helps you identify growth opportunities with unmatched speed and clarity.
In Mail 1
Allow customers to rate and review your products or services directly inside their email client. This transition from reading to responding removes the primary barrier to feedback, helping brands achieve a staggering 88% increase in response rates by meeting customers exactly where they already are.
In Mail 4
Ensure no insight goes to waste, even if a customer gets distracted. With intelligent partial capture, Feefo records ratings and comments as they are typed, rather than waiting for a submit button. This safeguard significantly reduces data loss from abandoned forms, contributing to an industry-leading 92% completion rate for all started reviews.
In Mail 5-1
Capture authentic, on-the-move insights with a mobile-first layout optimised for thumb-friendly interaction and fast loading. By reducing the cognitive load required to navigate a survey on a smartphone, you unlock richer, more accurate data that fuels smarter business decisions and helps you identify growth opportunities with unmatched speed and clarity.
In Mail 1

FAQs

Can In Mail capture partial feedback?

If a customer starts an In Mail form but doesn't complete the full Feedback Form later, the partial data from the In Mail is still captured.

How many questions can In Mail ask?

In Mail captures up to 5 questions, including ratings, reviews, demographics, NPS, fit, product attributes, and Yes/No. These are the first In Mail displayable questions in the Form template.

What happens if an email client cannot display In Mail?

If the interactive element fails to load, a direct link to the standard Feedback Form is automatically provided within the email.

 

Read real success stories

Outsource UK's 320% feedback growth story
Customer Stories

Outsource UK's 320% feedback growth story

Outsource UK boosted review response rates by 320% using Feefo and Treefo, improving recruitment marketing and ESG performance.

October 10, 2025

Not On The High Street: In Mail Case Study
Customer Stories

Not On The High Street: In Mail Case Study

Not On The High Street boosts customer feedback with Feefo's In Mail, achieving an 88% response rate increase and enhancing engagement and ...

August 15, 2025

 

Speak with one of our review experts today

What you can expect next:

frame_48098394

A brief conversation to align goals and priorities.

frame_48098394

See a personalised demonstration of our platform.

frame_48098394

To speak with a real, local human.