What is In Mail ?
It’s allows customers to submit ratings and written reviews directly from their inbox, without needing to click through to an external web page. By removing the extra friction of opening a new browser tab, In Mail makes leaving feedback quick and effortless, boosting email response rates. Partial capture saves ratings as customers type them, ensuring you collect valuable insights even if someone gets distracted before finishing.
Read real success stories
Outsource UK's 320% feedback growth story
Outsource UK boosted review response rates by 320% using Feefo and Treefo, improving recruitment marketing and ESG performance.
October 10, 2025
Not On The High Street: In Mail Case Study
Not On The High Street boosts customer feedback with Feefo's In Mail, achieving an 88% response rate increase and enhancing engagement and ...
August 15, 2025
FAQs
Can In Mail capture partial feedback?
If a customer starts an In Mail form but doesn't complete the full Feedback Form later, the partial data from the In Mail is still captured.
How many questions can In Mail ask?
In Mail captures up to 5 questions, including ratings, reviews, demographics, NPS, fit, product attributes, and Yes/No. These are the first In Mail displayable questions in the Form template.
What happens if an email client cannot display In Mail?
If the interactive element fails to load, a direct link to the standard Feedback Form is automatically provided within the email.
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A brief conversation to align goals and priorities.
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