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In Mail reviews: rate without leaving the inbox

In Mail turns every email into a feedback opportunity – boosting response rates, capturing insights instantly and helping you make smarter decisions, faster.

Allow customers to rate and review your products or services directly inside their email client. This zero-click transition from reading to responding removes the primary barrier to feedback, helping brands achieve a staggering 88% increase in response rates by meeting customers exactly where they already are.
In Mail 4
Ensure no insight goes to waste, even if a customer gets distracted. With intelligent partial capture, Feefo records ratings and comments as they are typed, rather than waiting for a submit button. This safeguard significantly reduces data loss from abandoned forms, contributing to an industry-leading 92% completion rate for all started reviews.
In Mail 5-1
Capture authentic, on-the-move insights with a mobile-first layout optimised for thumb-friendly interaction and fast loading. By reducing the cognitive load required to navigate a survey on a smartphone, you unlock richer, more accurate data that fuels smarter business decisions and helps you identify growth opportunities with unmatched speed and clarity.
In Mail 1
Allow customers to rate and review your products or services directly inside their email client. This zero-click transition from reading to responding removes the primary barrier to feedback, helping brands achieve a staggering 88% increase in response rates by meeting customers exactly where they already are.
In Mail 4
Ensure no insight goes to waste, even if a customer gets distracted. With intelligent partial capture, Feefo records ratings and comments as they are typed, rather than waiting for a submit button. This safeguard significantly reduces data loss from abandoned forms, contributing to an industry-leading 92% completion rate for all started reviews.
In Mail 5-1
Capture authentic, on-the-move insights with a mobile-first layout optimised for thumb-friendly interaction and fast loading. By reducing the cognitive load required to navigate a survey on a smartphone, you unlock richer, more accurate data that fuels smarter business decisions and helps you identify growth opportunities with unmatched speed and clarity.
In Mail 1

FAQs

Can In Mail capture partial feedback?

If a customer starts an In Mail form but doesn't complete the full Feedback Form later, the partial data from the In Mail is still captured.

How many questions can In Mail ask?

In Mail captures up to 5 questions, including ratings, reviews, demographics, NPS, fit, product attributes, and Yes/No. These are the first In Mail displayable questions in the Form template.

What happens if an email client cannot display In Mail?

If the interactive element fails to load, a direct link to the standard Feedback Form is automatically provided within the email.

Which email clients support interactive In Mail?

Full interactive support is available for Apple Mail, Gmail, Outlook for iOS, Yahoo Desktop, and BT Mail. For Outlook Desktop, the email will fall back to a "Stars Only" view that links to the web form. If a client doesn't support either, a standard link to the feedback form is provided as a fallback.

Does In Mail work on mobile email apps?

Yes! In Mail is fully compatible with the Gmail, Apple Mail, and Outlook mobile apps. It is highly recommended for mobile-heavy audiences because it allows them to leave a review without ever leaving their email app, which significantly increases completion rates.

Is partial data stored if a customer never finishes the form?

Yes. If a customer starts an In Mail request but doesn't finish, Feefo still captures the ratings and answers they provided before exiting. This is a great way to recover insights from customers.

 

 

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