Best practice for teams who want to turn customer feedback into real insight and action
Most businesses ask for feedback, but asking the right questions, at the right time, through the right channels is what turns reviews into results.
This guide — created to accompany our recent Masterclass: How to Collect Feedback that Matters — helps you cut through the noise and build a feedback collection strategy that works.
Why this guide is important
In a world of crowded inboxes and constant review requests, collecting feedback that actually helps your business is harder than ever.
This best practice guide is packed with tips, stats and case studies to help you:
- Decide what feedback you need to collect
- Choose the best channels and timing
- Ask questions that lead to action
- Use data to improve response rates
Who is this guide for?
Whether you're in marketing, customer experience, product or service delivery — this guide is for teams who want to build trust with future customers, uncover blind spots in their customer journey and make confident, data-backed decisions.
What's inside?
- Real-world case studies from brands like Charles Tyrwhitt, Woodblocx and Not On The High Street
- Multi-channel collection advice
- A/B testing tips for subject lines
- Ethical incentivisation guidance
- A downloadable checklist to audit your feedback strategy
This guide builds on the key takeaways from our first Masterclass: “How to Collect Better Reviews” – available to watch on demand.
No fluff. Just practical advice to help you collect better feedback.
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