Jun 01, 2022

SEO: Everything you need to know

Learn how SEO can help drive customer acquisition and discover how Feefo's ratings and reviews platform can benefit your businesses' search visibility.

What’s inside?

No matter what industry or sector you operate in, appearing at the top of search engine results – above your competitors – is important to drive more potential customers to your site.

SEO can be a pretty confusing subject, but it isn't as scary as it sounds! In this e-book we go through:

The common SEO terms
The basics of SEO
How reviews can help with your SEO
Some FAQs about all things SEO and reviews

Admin

Insights from the team behind Feefo – sharing tips, updates, and success stories from the world of customer reviews and feedback.

Customer Experience

How we keep our reviews honest and authentic: Inside the Feefo moderation process

We explain how Feefo ensures honest and authentic reviews through a balanced moderation process involving AI and human oversight for reliab...

January 29, 2026

Customer Experience

Trustpilot Under Fire: Why purchaser-verified reviews are the future

Authentic product reviews help shoppers make informed purchases, so retailers can boost customer trust, reduce returns and improve their bo...

January 22, 2026

Customer Experience

Beyond the website – why social proof must be omnichannel

Social proof is more than your website. Learn how to use reviews and UGC across social media, offline channels and beyond to build customer...

January 22, 2026

SEO: Everything you need to know

What’s inside?

Admin

Latest Articles

How we keep our reviews honest and authentic: Inside the Feefo moderation process

Trustpilot Under Fire: Why purchaser-verified reviews are the future

Beyond the website – why social proof must be omnichannel

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