Jun 01, 2022

SEO: Everything you need to know

Learn how SEO can help drive customer acquisition and discover how Feefo's ratings and reviews platform can benefit your businesses' search visibility.

What’s inside?

No matter what industry or sector you operate in, appearing at the top of search engine results – above your competitors – is important to drive more potential customers to your site.

SEO can be a pretty confusing subject, but it isn't as scary as it sounds! In this e-book we go through:

The common SEO terms
The basics of SEO
How reviews can help with your SEO
Some FAQs about all things SEO and reviews

Admin

Insights from the team behind Feefo – sharing tips, updates, and success stories from the world of customer reviews and feedback.

Business Insights

Why AI recommends some brands over others: the trust signals that help get you cited

Optimising brand trust signals – like purchaser-verified reviews and structured data – helps AI search tools accurately understand and reco...

October 20, 2026

Business Insights

Feefo & Which?: The trust combination that increased purchase intent by 17%

Combining Feefo reviews with Which? endorsements boosts purchase intent by 17%, fostering trust and confidence in high-value purchases. Lea...

October 13, 2026

Business Insights

How to use AI to analyse customer feedback: uncovering trends, themes and emerging issues

AI-powered sentiment analysis helps you understand customer feedback at scale. Spot trends faster, address friction points, and take action...

October 06, 2026

SEO: Everything you need to know

What’s inside?

Admin

Latest Articles

Why AI recommends some brands over others: the trust signals that help get you cited

Feefo & Which?: The trust combination that increased purchase intent by 17%

How to use AI to analyse customer feedback: uncovering trends, themes and emerging issues

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