Customer Acquisition

Jun 01, 2022

SEO: Everything you need to know

Learn how SEO can help drive customer acquisition and discover how Feefo's ratings and reviews platform can benefit your businesses' search visibility.

Blog banner - SEO: Everything you need to know

What’s inside?

No matter what industry or sector you operate in, appearing at the top of search engine results – above your competitors – is important to drive more potential customers to your site.

SEO can be a pretty confusing subject, but it isn't as scary as it sounds! In this e-book we go through:

The common SEO terms
The basics of SEO
How reviews can help with your SEO
Some FAQs about all things SEO and reviews

Admin

Insights from the team behind Feefo – sharing tips, updates, and success stories from the world of customer reviews and feedback.

Customer Experience

Open vs invite-only reviews

Discover the pros and cons of open vs invite-only review platforms. Learn how verified feedback can protect your brand & build trust with r...

November 12, 2025

Business Insights

What we learned (and loved) from our first feedback masterclass

Read the recap of our first Masterclass. Learn how to optimise feedback collection with an omni-channel approach. Watch now or download our...

November 03, 2025

Business Insights

Stars to strategy: Master the art of customer feedback and insight

Our Feedback Masterclass Series gives you the roadmap for collecting and turning feedback into powerful business growth.

October 23, 2025