Customer Acquisition

Jul 02, 2024

Everything you need to know about SEO

Learn how SEO can help drive customer acquisition and discover how Feefo's ratings and reviews platform can benefit your businesses' search visibility.

Blog banner - Everything you need to know about SEO

What’s inside?

No matter what industry or sector you operate in, appearing at the top of search engine results – above your competitors – is important to drive more potential customers to your site.

SEO can be a pretty confusing subject, but it isn't as scary as it sounds! In this e-book we go through:

The common SEO terms
The basics of SEO
How reviews can help with your SEO
Some FAQs about all things SEO and reviews

Admin

Insights from the team behind Feefo – sharing tips, updates, and success stories from the world of customer reviews and feedback.

Business Insights

How B2B and SaaS Companies Should Approach Review Collection

Learn why B2B and SaaS companies need review collection strategies that capture meaningful customer feedback, support retention and build b...

September 14, 2026

Business Insights

How to use customer reviews to drive Ecommerce performance

Discover how verified customer reviews can increase ecommerce conversions, improve merchandising decisions and provide actionable customer ...

September 10, 2026

Business Insights

Review Strategy for Travel and Hospitality Brands

A practical guide to managing travel and hospitality review – from post-stay feedback and guest surveys to using verified proof to drive di...

August 14, 2026