Jul 02, 2024

Everything you need to know about SEO

Learn how SEO can help drive customer acquisition and discover how Feefo's ratings and reviews platform can benefit your businesses' search visibility.

What’s inside?

No matter what industry or sector you operate in, appearing at the top of search engine results – above your competitors – is important to drive more potential customers to your site.

SEO can be a pretty confusing subject, but it isn't as scary as it sounds! In this e-book we go through:

The common SEO terms
The basics of SEO
How reviews can help with your SEO
Some FAQs about all things SEO and reviews

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Insights from the team behind Feefo – sharing tips, updates, and success stories from the world of customer reviews and feedback.

Customer Experience

Trustpilot Under Fire: Why purchaser-verified reviews are the future

Authentic product reviews help shoppers make informed purchases, so retailers can boost customer trust, reduce returns and improve their bo...

January 22, 2026

Customer Experience

Travel points are dead: Why data and verified experiences are the new travel loyalty program

Data and verified customer feedback are the new cornerstones of travel loyalty, replacing outdated points systems to build lasting trust an...

December 30, 2025

Customer Experience

Why Ethical Review Collection is the Only Sustainable Retail Growth Strategy

Review ethics matter: 82% seek negative reviews for credibility. Learn how reviews at 4.2-4.5 stars convert better than perfect ratings in ...

December 19, 2025

Everything you need to know about SEO

What’s inside?

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Latest Articles

Trustpilot Under Fire: Why purchaser-verified reviews are the future

Travel points are dead: Why data and verified experiences are the new travel loyalty program

Why Ethical Review Collection is the Only Sustainable Retail Growth Strategy

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