Get to the Heart of Your Feedback with the New Collection Funnel Dashboard
We're excited to introduce your new central hub for all things customer engagement and feedback: the brand-new Collection Funnel Dashboard!
This powerful new interface gives you a high-level performance snapshot and deep, actionable insights across your collection channels.
Key Features You'll Love:
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High-Level Snapshot: Get immediate visibility into your key metrics and overall performance with customizable filters right from the Overview tab.
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Channel-Specific Analysis: Instantly drill down into data for each channel using the Email, In Mail, and SMS tabs. Easily isolate performance metrics like UGC collected, Open Rate, Click-Through Rate, and Form Completion %.
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Visual Engagement Journey: The main funnel graphic clearly visualises the step-by-step customer engagement and drop-off points, showing the conversion journey from initial request to final completion across your selected channel or overall.
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Strategic Optimisation: By comparing performance across channels, you can quickly identify the most successful methods at driving customer action, allowing you to strategically optimise your collection efforts and maximise results.
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Monitor Trends Over Time: Use the Collection Funnel Over Time graph to visualise performance trends and monitor how key rates and request volume fluctuate within a specific channel.
There are 4 stages to the review collection funnel:
- Requests Sent - the number of emails sent to consumers
- Requests Opened - the number of emails consumers opened
- Forms Opened - the number of forms opened by consumers
- Requests with Feedback - the number of requests which customers left feedback for
There are also 3 types of feedback requests sent to customers:
- Initial Requests - the first request sent to the consumer
- Reminder Requests - a follow up request sent to the consumer if no feedback has been left
- Not Yet Tried (NYT) Reminder Requests - if a consumer has indicated that they have not yet tried a product in a previous review, then a follow up NYT reminder request will be sent to request feedback once the consumer has had more time to use the product.
For more information, click here.
