Overview
Feefo is excited to announce our new A/B Email Testing Tool—designed to empower merchants with actionable insights and campaign optimisation, all with zero developer input.
The Challenge
Clients want proof that Feefo drives review engagement and ROI. Until now, A/B testing required technical and analytical resource, making testing campaigns difficult to scale across the business.
Our Solution
Feefo’s A/B Email Testing Tool lets you:
- Test three critical email campaign variables: Template, Subject Line, and Scheduling.
- Create split tests directly in your Hub, compare against existing campaigns, and filter by Tag or SKU.
- Live test campaigns distribute emails in a 50/50 split for reliable data.
- Locked test campaigns ensure robust, isolated results.
Key Features
- Test Three Variables: Template, Subject Line, Scheduling
- Custom Date Ranges: Flexible timing for any campaign
- Advanced Filtering: Tag/SKU customisation for precision
- Save & Return: Keep your test build progress
- Intuitive Dashboard: Actionable metrics (response/open/completion rates) and filterable reports
Get Started
Ready to boost campaign performance? Find out more
