Feefo is excited to announce our new A/B Email Testing Tool—designed to empower merchants with actionable insights and campaign optimisation, all with zero developer input.
Feefo’s A/B Email Testing Tool lets you:
- Test three critical email campaign variables: Template, Subject Line, and Scheduling.
- Create split tests directly in your Hub, compare against existing campaigns, and filter by Tag or SKU.
- Live test campaigns distribute emails in a 50/50 split for reliable data.
- Locked test campaigns ensure robust, isolated results.
Key Features
- Test Three Variables: Template, Subject Line, Scheduling
- Custom Date Ranges: Flexible timing for any campaign
- Advanced Filtering: Tag/SKU customisation for precision
- Save & Return: Keep your test build progress
- Intuitive Dashboard: Actionable metrics (response/open/completion rates) and filterable reports
Ready to boost campaign performance? Find out more
