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Successful Management Buyout | Feefo

Matt West becomes the CEO and leads MBO of customer reviews and insights firm, recognised as one of Britain’s 100 fastest-growing private technology companies.

Matt West becomes the CEO and leads MBO of customer reviews and insights firm, recognised as one of Britain’s 100 fastest-growing private technology companies.

London, 19 November 2018: Feefo, the reviews and customer insights technology company, has announced that chief revenue officer Matt West, supported by the management team, has completed a management buyout of the business, backed by London based private equity house Vespa Capital.

The deal means the management team acquires the shareholdings from Feefo co-founders, CEO Andrew Mabbutt and CSO Matt Eames, along with that of Chairman Nicholas Wheeler and the minority shareholders.

The strengthened team now comprises: Matt West as Chief Executive Officer; Richard Sawney, Chief Finance Officer; Paul Greatbatch, Technical Director; Steph Heasman, Director of Customer Success; and James Winn, US Vice President of Sales and Operations.

“This deal is an important and significant milestone for Feefo, which is fast becoming one of the most disruptive and forward-thinking technology brands,” said Matt West. “This new investment will fuel our ambitious programme of enterprise-level expansion, while enabling further innovation within our market-leading data analytics and artificial intelligence capabilities. The continued evolution of our technology as a comprehensive customer experience management platform is enabling brands to make smarter business decisions every day.”

Founded in 2010, Feefo is a ratings and reviews platform that collects reliable and constructive reviews for thousands of clients worldwide. We only send invitations to verified customers to ask them to leave a review, so consumers can learn how people like them feel about different products and services. And companies can truly discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.

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