FAQs
In which countries does Feefo SMS work?
Feefo SMS is available for the UK, Ireland, USA, South Africa, and Australia. Note that the USA and Australia have specific registration and sender ID requirements to ensure messages are delivered successfully.
Is SMS GDPR-compliant?
Yes. Feefo SMS includes mandatory opt-out functionality and is designed as a transactional service. However, as the Data Controller, the merchant must ensure their Privacy Policy covers this and that they have a lawful basis for contacting the customer via their mobile number.
Can I use my own Sender ID?
Yes, in most regions you can set an 11-character name (e.g., "YourBrand"). However, the USA requires a specific fixed number (18889390796), and Australia requires manual registration of your ID with Feefo before use. Custom short codes are not supported.
How are SMS opt-outs handled?
Opt-outs are automated. Every SMS includes an opt-out link/instruction. Once a customer opts out, Feefo adds them to a suppression list and automatically blocks all future SMS requests to that number for that merchant.
What is the character limit for an SMS review request?
The limit is 160 characters. This includes your text, any personalisation tags, and the link to the feedback form. Exceeding this limit will result in the message being split and using more of your SMS allowance.
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