If you're running an e-commerce store on Shopify, you know how important it is to drive sales and increase revenue. One of the most effective ways to do this is by using customer reviews.
If you're running an e-commerce store on Shopify, you know how important it is to drive sales and increase revenue. One of the most effective ways to do this is by using customer reviews. According to a survey by BrightLocal, 91% of consumers read online reviews before making a purchase decision, and 84% of people trust online reviews as much as a personal recommendation.
Here are some ideas about how you can use reviews on Feefo to sell more on Shopify.
1. Build social proof
Social proof is a psychological phenomenon where people assume that the actions of others reflect the correct behavior for a given situation. In e-commerce, this means that customers are more likely to trust and make a purchase from a store that has a range of reviews, where customers share their experiences. By displaying customer reviews prominently on your product pages, via the Feefo app, you can build social proof and increase trust in your brand.
2. Highlight product features
Product reviews are a great way to highlight the features and benefits of your products. When customers leave reviews on Feefo, they often mention specific product features that they like or dislike. By displaying these reviews on your product pages, you can highlight the features that your customers find most valuable and use this information to optimize your product descriptions and marketing messages.
3. Improve search engine rankings
User-generated content like customer reviews can improve your search engine rankings. When customers leave reviews via Feefo, they are adding unique content to your website that search engines can index. This can help your store rank higher in search engine results pages (SERPs) and attracts more organic traffic to your store.
4. Address customer concerns
Not all customer reviews are positive, and that's okay. Negative reviews can provide valuable feedback that you can use to improve your products and customer service. By responding to negative comments you can show customers that you’re listening to their concerns, which, when done well, can increase customer loyalty.
5. Increase conversions
Displaying customer reviews prominently on your Shopify store page helps give customers confidence in your products, which reduces cart abandonment. Seeing feedback from people like them, helps customers make that final click, turning them from browsers into buyers.
Displaying customer reviews prominently on your Shopify store page helps give customers confidence in your products, which reduces cart abandonment. Seeing feedback from people like them, helps customers make that final click, turning them from browsers into buyers.
Use Feefo reviews to improve your TikTok campaigns
TikTok has become a popular platform for businesses to promote their products and services. With its growing user base, TikTok offers a unique opportunity for businesses to reach a larger audience and increase brand visibility. It’s a highly engaging platform and incorporating reviews into your campaigns can increase engagement even further.
You can encourage customers to leave reviews by offering incentives or discounts for their feedback. You can’t specifically ask them to leave positive feedback, as that’s against Feefo’s regulations but it’s fine to promote leaving reviews in general. Once you have collected these reviews, you can use them to create engaging and informative content that resonates with your audience.
UK Shopify reviews collected can serve as user-generated content (UGC), which you can feature in your TikTok campaigns. You could collect video reviews or use customer reviews as a springboard for further engagement, maybe by creating videos that feature satisfied customers using your products.
Analyzing your reviews can help you identify patterns and trends to inform the targeting of your TikTok campaigns. For example, if you notice that many customers appreciate the quality of your products, you can create videos that highlight their durability and longevity.
Feefo reviews can help decrease cart abandonment on Shopify
Feefo offers high quality feedback from verified buyers, which is free from fakes. Reliable reviews lead to higher social proof to convince potential customers that your products are trustworthy, reliable, and of good quality.
When customers see positive reviews from other shoppers, they are more likely to trust your brand and feel more confident making a purchase. This increased trust can reduce the likelihood of cart abandonment.
Feefo reviews often contain detailed information about the product, such as its features, benefits, and potential drawbacks. This information helps customers make informed decisions about their purchases and reduces the likelihood of the type of surprises or disappointments, which could deter them from making a purchase.
When customers feel engaged and invested in your brand, they are more likely to complete their purchases. And Feefo reviews can increase that engagement at key points in the customer journey to help lower cart abandonment rates.
To leverage Feefo reviews to decrease cart abandonment on Shopify, you can integrate the Feefo platform with your Shopify store and display reviews prominently on your product pages, checkout pages, and other areas of your website. You can also use the information from Feefo reviews to improve your products and customer service, addressing any issues or concerns.
