Our Masterclass shows you best practice for measuring customer sentiment, and the importance of maintaining an effective, ongoing customer pulse check.
From running an NPS programme to leveraging the new era of AI-powered sentiment analysis, we explore how leading brands are measuring customer satisfaction – and how to use it to drive improvements, loyalty and long-term business growth.
In short – learn how to quickly understand what your customers think of you – and what you can do with these insights.
Watch now: How to Measure Customer Sentiment
Our Masterclass shows you best practice for measuring customer sentiment, and how to maintain an effective, ongoing customer pulse check. From running an effective NPS programme to leveraging the new era of AI-powered sentiment analysis, we explore why measuring customer satisfaction matters for driving improvements and long-term business growth.
We explore the shift to multi-channel feedback collection and share best practices for using feedback to get complete view of the customer journey.
In short, we'll cover what to ask, when to ask it, and how to do it in a way that works.
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What you can expect next:
Prioritise what you measure and avoid feedback fatigue
Run an effective NPS programme that drives loyalty
Use AI-powered insights to analyse sentiment at scale
Apply sector-specific blueprints to get started quickly
Tools businesses use, how to prioritise what to measure and where, in order to get the best response rates
NPS - the ultimate litmus test:
How Discount Coffee have put NPS and customer satisfaction at the heart of their business, and the results they’ve achieved
AI-powered tools transforming sentiment analysis:
Charlie Newman, Data Product Manager at Feefo explains new and upcoming tools that give businesses deeper insights and enable sentiment analysis at scale
