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Masterclass: How to Display Feedback that Converts

Our Masterclass shows you how to position reviews, ratings and user-generated content across your website, social media, and even offline channels to drive conversions, build trust, and meet compliance standards.

In short, we cover where and how to display feedback for best results.

 Now available to watch on-demand.

Register now
MasterClass 2 - Mobile web banner

Masterclass: How to Display Feedback that Converts

You've done the hard work of collecting valuable customer feedback – now the challenge is how and where to display it. 

In this session, we’ll show you how to position reviews, ratings and user-generated content across your website, social media, and even offline channels to drive conversions, build trust, and meet compliance standards.

Tue, 2 Dec   |   11am GMT   |   Zoom Webinar

Sign up to our webinar

In short, we’ll cover where and how to display feedback for best results.

Watch our Masterclass and learn:

  • Where to display feedback for maximum impact. Across your site, social, newsletters, tv ads and more
  • What to display: from reviews to ratings, and how to choose what converts
  • Best practice in action:  examples of real-world success from luxury travel brand, CV Villas
  • Transparency & labelling: Why DMCC guidelines matter and how to label mixed-source reviews to build unshakeable credibility and stay compliant.

Hear from Feefo experts and our guest speaker from CV Villas, who share real-world strategies for showcasing feedback that drives results.

This is not a sales session. Learn how turn your reviews display (and UGC) into a strategic asset: one that builds trust, drives conversions, and keeps you compliant in a shifting regulatory landscape. 

Who is this for?

Whether you're just starting with social proof and UGC or looking to optimise your current setup, this masterclass will give you practical, proven strategies to elevate your feedback display.

  • Marketing Directors & CMOs
  • E-commerce & Digital Managers
  • Customer Experience (CX) Leaders

Meet the speakers

Hannah Marshall - profile picture

Hannah Marshall

Marketing Manager at CV Villas

Hannah brings almost 10 years’ experience of the travel sector, having risen from Marketing Assistant to Marketing Manager in that time. With expert knowledge spanning multiple marketing disciplines, Hannah is particularly passionate about customer segmentation and the critical importance of making sure the customer journey is a seamless as possible.

Vicki Daruvalla - profile picture

Vicki Daruvalla

Director of Customer Success at Feefo

Vicki is responsible for the success, retention, and growth of Feefo's small and mid-sized client segments, ensuring businesses maximise the value of Feefo's reviews and insight platform. Vicki has played a pivotal role in evolving Feefo’s success operations, introducing scalable processes that drive efficiency, while championing a dedication to measurable client outcomes and long-term partnership within the Feefo community.

Ottilie Price - profile picture

Ottilie Price

Product Owner at Feefo

Ottilie is responsible for developing innovative display methods that help businesses captivate customers. She combines a strong data mindset with an obsession for the customer experience, and values diverse perspectives - believing the best ideas come from many different sources. With a knack for simplifying the technical, Ottilie thrives on turning complex insights into clear and impactful digital solutions.

Agenda

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Welcome & Introduction

Vicki Daruvalla, Director of Customer Success at Feefo

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How CV Villas display reviews for maximum impact

Hannah Marshall, Marketing Manager at CV Villas shares how they use customer reviews across their website, social media, and TV campaigns to build trust and drive engagement.

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Unlocking user-generated content

Ottilie Price, Product Lead at Feefo shares the latest tools that brands are using to extend the reach of customer feedback through user-generated content across multiple channels.

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Review labelling and DMCC Guidelines

Vicki Daruvalla, Director of Customer Success at Feefo discusses the importance of transparency for brand protection and how to label-mixed source reviews.

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Q&A and wrap-up

Save your spot

Register now