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Seamless data integration

Use Feefo’s enterprise-grade API and Webhooks to weave social proof into every digital touchpoint and drive unparalleled growth.

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What are Feefo’s API and Webhooks?

They are developer-friendly tools that connect your customer feedback directly to your existing tech stack. The API lets you display reviews custom-built to match your brand's exact design, or pull feedback data directly into your internal analytics tools. Meanwhile, Webhooks act as an instant alert system, automatically notifying your CRM, helpdesk, or team communication apps the second a customer leaves or updates a review. Together, they automate your feedback workflows, ensure data stays synced across platforms, and let you respond to customer experiences instantly.

Capture the customer’s voice while the spark is still there. By automating your data transfer via EnterSaleRemotely or JavaScript, you trigger feedback requests the moment a transaction completes. Higher response rates, fresher content, and a faster path to SEO dominance.
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Ditch the "out of the box" look. Our Reviews API gives your developers the raw power to build fully bespoke review displays that mirror your brand’s DNA. From custom product pages to dynamic email signatures, your reputation remains front and centre, exactly how you envisioned it.
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Stop polling and start reacting. Feefo Webhooks act as your digital nervous system, pushing instant notifications to your URL the second a review is left, published, or updated. Sync your CRM or helpdesk instantly to ensure your team is always one step ahead of the customer conversation.
APIs 3 (1)
Move beyond basic dashboards. Pull your raw service, product, and NPS data directly into your internal BI tools. By integrating Feefo data with your own backend, you uncover the deep-rooted correlations between customer sentiment and lifetime value.
Read More
APIs 4 (1)
Accelerate feedback loops
Capture the customer’s voice while the spark is still there. By automating your data transfer via EnterSaleRemotely or JavaScript, you trigger feedback requests the moment a transaction completes. Higher response rates, fresher content, and a faster path to SEO dominance.
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Total brand consistency
Ditch the "out of the box" look. Our Reviews API gives your developers the raw power to build fully bespoke review displays that mirror your brand’s DNA. From custom product pages to dynamic email signatures, your reputation remains front and centre, exactly how you envisioned it.
image 4 (1)
Real-time intelligence
Stop polling and start reacting. Feefo Webhooks act as your digital nervous system, pushing instant notifications to your URL the second a review is left, published, or updated. Sync your CRM or helpdesk instantly to ensure your team is always one step ahead of the customer conversation.
APIs 3 (1)
Advanced analytics & reporting
Move beyond basic dashboards. Pull your raw service, product, and NPS data directly into your internal BI tools. By integrating Feefo data with your own backend, you uncover the deep-rooted correlations between customer sentiment and lifetime value.
Read More
APIs 4 (1)
 

Read real success stories

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How Peter Nyssen uses AI to reach three-quarters of its customers

How long-standing bulb retailer Peter Nyssen used Feefo AI Replies to reply to 75% of customer reviews, while keeping every response person...

July 06, 2026

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How Optimyze built a 33% review response rate

Optimyze Accountants achieved a 33% WhatsApp review response rate within two years. Learn how purchaser-verified feedback became the corne...

June 22, 2026

FAQs

What is the Reviews API and how do I authenticate?

You create an App Key in the Feefo Hub to get a Client ID and Secret. You then use these to request an OAuth 2.0 Bearer Token, which you include in your API headers. Tokens last for 4 hours.

What events can Webhooks trigger on?

Webhooks trigger when feedback is created, published, or updated (including merchant replies). You can also filter these triggers to only fire for specific star ratings or NPS scores. Note that webhooks do not contain PII and do not retry if your server fails to respond.

Are Webhooks rate-limited?

There is no hard "requests per second" cap, but Feefo does not retry failed webhooks. If your server is down or slow (HTTP 524), the data will not be resent, so your endpoint must be fast and reliable.

Is webhook delivery guaranteed (retries on failure)?

No. Feefo webhooks do not retry if your server fails to respond or returns an error. To avoid losing data, your endpoint should acknowledge the request immediately (HTTP 200) and process the data in the background.

 

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