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Facebook Pixel

Understand user habits and gain valuable insight into browsing and purchase activity for current and potential customers with Facebook Pixel. Promote physical and online stores and segment customers based on shopping journey time for more relevant content.

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Use Facebook Pixel to

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Create website custom audiences

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Reach people most likely to take an action

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Measure the results of your ads

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What is Facebook Pixel?

The Facebook pixel is a piece of code for your website that lets you measure, optimise and build audiences for your ad campaigns. You can think of this as an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions that people take on your website

How it works

Once you've set up the Facebook pixel, the pixel will activate when someone takes an action on your website, including visiting your website. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager. From there, you'll be able to see the actions that your constituents, voters or supporters take. You'll also have options to reach your community again through future Facebook ads by retargeting those who have interacted with your website

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