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Feefo become the preferred review provider for BETA and their 800+ members

Published on 9th January, 2024


Feefo and the British Equestrian Trade Association (BETA) have joined forces to offer their 800+ members the benefits of verified reviews and specialist insights.

BETA is the official representative body for equestrian manufacturing, wholesale and retail trade by the Government and leading riding organisations. Their commitment to market research about the state of the industry and horse riding paired nicely with Feefo’s dedication to using insights to feed business development and growth.

BETA was attracted to the guarantee of authenticity that Feefo can bring to their reviews due to their confirmed-customer-only and post-moderation process. They felt that Feefo’s commitment to trust and honesty matched with their commitment to the highest level of repute and knowledge.

Feefo is excited to start a partnership with BETA, offering benefits to members and customers alike. Honest customer feedback can not only boost a company's reputation and social trust, but it can also provide invaluable insights to help shape a business strategy and opportunities.

Tony Wheble, CEO at Feefo, said: “BETA has an excellent commitment to maintaining high standards and knowledge about the equestrian industry. We’re delighted to help them collect verified feedback from customers and leverage the wealth of knowledge that comes with it.”

 


 

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Notes to Editors:

No embargo

About Feefo

We help both consumers and businesses make the right decisions.

Founded in 2010, Feefo works with 6,500+ brands worldwide to collect reliable and constructive reviews they can learn from and display. We invite verified customers to leave feedback, which results in reliable, fake-free reviews, so consumers learn how people like them feel about different products and services. And companies can discover what they’re doing right and where they can improve.

Feefo is on its own sustainability journey and has gained three ecolabels, which are available as part of its Sustainability Awareness Solution: Empowered Employees, Living Wage, and Gives to Charity. We've established an internal Sustainability working group, to champion ongoing sustainability improvements across all areas of the business. Feefo continues to take further steps towards a more sustainable future while maintaining its commitment to provide clients with trustworthy feedback from confirmed customers.

To learn more, visit: www.feefo.com, LinkedIn, and X.

About BETA

The British Equestrian Trade Association works to support its members in their efforts to achieve the highest level of repute, knowledge and profitability.

BETA was formed in 1979 and has grown to be recognised and accepted as the official representative body for equestrian manufacturing, wholesale and retail trade by the government and leading riding organisations.

They currently have over 800 member companies, covering a wide range of businesses including not only retailers, wholesalers and manufacturers, but also agents, dealers and many service-based businesses.

www.beta-uk.org

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