What is Syndication?
Syndication enables merchants on Feefo's network, who sell one or more of the exact same products as other merchants within the syndication network, to share product reviews (rating, count, and content) with each other for display within Feefo's Reviews API and Feefo Widgets.
This is achieved through a shared identifier Feefo applies to the products within the syndication network which groups the exact same products together automatically across multiple merchants, of which by extension groups product reviews together for all merchants of those products within the syndication network.
Key benefits:
- Day 1 reviews
- More reviews than in isolation
- More reviews is correlated to improved conversion
- New reviews added through aggregation
Learn more about Syndication in our Knowledge Base article.
