What is a Google Licensed Partner?

It means Google trusts Feefo’s data integrity. Because we verify every review, Google accepts our feedback feed to power Google Seller Ratings (the stars on your ads) and Google Shopping stars.

Google Partner | Integrations

Q: Will the stars show up on my organic search listings?

Yes, via Rich Snippets. By using our specific schema markup, Google can read your reviews and display those iconic gold stars next to your organic search results, making your website look significantly more professional than a plain text link.

Q: Is it difficult to set up?

Not at all. Our platform is designed for 'plug-and-play' integration. We provide the code and the support to ensure your stars are live and working across Google’s ecosystem with minimal technical heavy lifting.

Own the search results with star power

Capture more traffic without the extra spend

Turn feedback into search engine fuel

Harness the power of Google Seller Ratings. By displaying your genuine customer sentiment directly on your Google Ads, you improve click-through rates by up to 17%. It’s the ultimate shortcut to winning the click before a user even lands on your site.

Utilise Google Rich Snippets to pull organic star ratings into your search listings. This visual social proof makes your brand the obvious choice, driving high-intent traffic to your product pages while naturally pushing competitors further down the page.

Google loves fresh, authentic content. Every verified review you collect via Feefo acts as a constant stream of SEO-optimised data, helping your site rank higher for the keywords your customers actually use when they are ready to buy.

Own the search results with star power

Capture more traffic without the extra spend

Turn feedback into search engine fuel

FAQs

How do Google Seller Ratings help my budget?

When your ads show star ratings, they are more relevant and trustworthy. This typically leads to a higher Click-Through Rate (CTR), which improves your Quality Score and can actually lower your Cost Per Click (CPC). You get more traffic for less money.

Will the stars show up on my organic search listings?

Yes, via Rich Snippets. By using our specific schema markup, Google can read your reviews and display those iconic gold stars next to your organic search results, making your website look significantly more professional than a plain text link.

How long does it take for stars to appear?

For Google Seller Ratings, you generally need 100 verified reviews within a 12-month period per country. Once you hit that threshold, Google typically starts displaying your stars automatically within a few weeks.

Is it difficult to set up?

Not at all. Our platform is designed for "plug-and-play" integration. We provide the code and the support to ensure your stars are live and working across Google’s ecosystem with minimal technical heavy lifting.

Does syndicated content get collected by Google seller ratings and/or Google shopping?

When Google collect ratings and reviews from Feefo, they will only collect rating and reviews submitted by a merchant directly. This does not include syndicated content as the same review would be displayed across multiple merchants multiple times on Google services. This is only for Google Shopping and Seller ratings.