Webinar: How to Use Reviews in Advertising
This webinar shows you how to use verified reviews and ratings in your ads to build trust earlier in the customer journey and improve campaign performance.
In short, we cover why reviews matter in advertising, where to use them, and how to make them work harder for your brand.
Now available to watch on-demand. Fill in the form for immediate access.
Webinar: How to Use Reviews in Advertising
This webinar show you how to use verified reviews and ratings in your ads to build trust earlier in the customer journey and improve campaign performance.
Now available to watch on-demand.
Watch our webinar and get a clear plan for how to:
- Use reviews and ratings across paid media
- Build trust earlier in the customer journey
- Improve ad engagement with social proof
- Apply review content using proven best practice
This is a no-sales-pitch session, just practical advice, real-world examples and actionable takeaways you can apply to your own campaigns.
Who is this for?
Whether you're running campaigns for a global brand or a growing business, this webinar is designed for anyone responsible for advertising investment and paid media performance, including:
- Paid Media & Performance Marketing Managers
- E-commerce Leaders
- Agency Marketers
- Business Owners and Founders
Meet the speakers
Elliot Clayton
Chief Revenue Officer at Feefo
Elliott Clayton is Chief Revenue Officer at Feefo, bringing a career defined by ethical, high-integrity growth and hundreds of millions of pounds in incremental revenue for brands of all sizes.
Elliott is passionate about helping brands move beyond walled gardens by building their own purchaser-verified data assets, and at Feefo, he's focused on helping clients drive meaningful business outcomes through authentic, high-quality customer feedback.
Emma Plummer
Marketing Manager at Solmar Villas
Emma Plummer is Marketing Manager at Solmar Villas, responsible for driving growth through integrated marketing campaigns, customer journey optimisation and brand development.
With experience across CRM, paid media, digital marketing and customer engagement, she is passionate about combining data-driven insight with exceptional customer experiences to deliver strong commercial results.
Tom Kelvin-Smith
Customer Success Manager at Feefo
Tom Kelvin-Smith is a Customer Success Manager at Feefo, managing enterprise accounts.
With a strong background in travel technology, Tom pairs technical fluency with commercial strategy; bridging the gap between software capabilities and real-world execution.
By translating platform functionality into direct business value, he helps enterprise brands navigate evolving market demands and maximise their customer experience strategies.
Agenda
Welcome & Introduction:
Elliott Clayton, Chief Revenue Officer at Feefo
The Trust Advantage:
Elliott Clayton explores the latest research on consumer attitudes to trust, fake reviews and the impact of changing consumer behaviours on advertising.
Reviews in Action: A Business Perspective:
Emma Plummer, Marketing Manager at Solmar Villas, share how they use their review rating across advertising channels, including TV and PPC, and why social proof plays an important role in their ad campaigns.
Best Practice for Social Proof in Ads:
Tom Kelvin-Smith, Customer Success Manager at Feefo, shares examples of best practice, common pitfalls and how to get started.