Not all customer reviews
are created equal

Reviews shape almost every decision we make. But on open platforms, fake posts, biased opinions, and bots can slip through.

Feefo is different. We are a purchaser-verified platform. This means every review is linked to a genuine transaction. No fakes. No bots. Just real feedback from real customers.

Guardians of genuine reviews

We don’t claim integrity as a slogan. It is built into the way our platform works. By ensuring that every review comes from a verified customer, we protect the credibility of reviews as a whole.

• Real experience: We prioritise detailed feedback over simple star ratings.
• Total transparency: We prevent fake reviews, not negative opinions.
• Human & AI verification: Our technology and compliance teams ensure only genuine customers are heard.

For shoppers: Confidence at the point of purchase

When you see the Feefo logo, you know exactly what you are looking at. Instead of wondering if a glowing comment is paid for, or a harsh one is planted by a rival, you can focus on what matters.

• Buy with certainty: Make decisions based on reviews you know are genuine.
• Trust the details: Read specific insights on what people liked and where things fell short.
• Spot the trends: Look beyond a single rating to see the full picture.

For businesses: Trust that enhances reputation, revenue, and resilience

For brands, Feefo offers more than review collection. It is a powerful way to build a resilient relationship with your customers. In an era of tighter regulation (such as the DMCC Act), bulletproof verification is now a legal issue, not just a moral one.

• Drive conversion: Genuine proof from real customers is the most compelling marketing you can have.
• Gain actionable insight: Use our analytics to understand what customers value and where improvements can be made.
• Protect your reputation: Build a defensible record of what real customers say.