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Bathroom Manufacturer's Association

Associated Partner

As a trade association, the BMA acts as an information highway between the bathroom manufacturing industry, the government and the consumer on all issues that affect the UK bathroom business.

Partnership Details

Together, we will develop thought leadership and educational programmes for BMA members, so they can connect with more customers and build trust in their brands.

BMA members produce high-quality products that stand out against poorly constructed counterparts on the market. Feefo’s verified feedback will enable manufacturers to prove the excellence of their products and help customers make the right buying decisions.

Partnership Goals

We are working with the BMA to bring the power of Feefo’s verified reviews platform and Sustainability Awareness Solution to its members. With a platform like Feefo, BMA members can create a space for people to spread the word about their appliances and services. This is known as brand advocacy, and it can create a ripple effect to turn more prospects into paying customers. In the words of Kerry Leighton-Bailey, CMO at Feefo: “Your current customers have the power to become your closest ally in the constant battle to attract new business. They know your product, they have experienced your brand, and when given the opportunity, they choose to share this experience with others.”

Benefits

The introduction of Feefo to the BMA marks a fantastic opportunity for members to build trust and expand their reach. All members who decide to collect reviews with Feefo will receive 10% off the standard rate and 13 months for the price of 12. The BMA will also be working with Feefo to develop a host of educational programmes for members so they can connect with more customers and build a strong reputation.

"It’s a perfect time to welcome Feefo to the BMA, and we hope our affiliation will encourage members to consider their platform.

"We argue for a level playing field in our industry, where our members’ innovative and high-quality products stand out against the many non-compliant and poorly constructed products in the marketplace. Therefore, honest and verified reviews are a step in the right direction. From the latest government research, we can be confident that consumers are often duped into buying cheap and inferior products without guarantees based on fake reviews.

"We also welcome the introduction of the UK Government’s new Digital Markets, Competition and Consumer Bill, where the buying, selling or hosting fake reviews will become illegal. We hope this levels out the playing field and ensures consumers in our sector can make trusted choices."


Tom Reynolds
Chief Executive | BMA