The most powerful and authentic voices are the ones who advocate for your business simply because they want to. Your most important advocates are your customers, and advocacy is becoming an increasingly important part of any organisation’s toolkit — whether you run an artisan coffee shop, you’re a national retailer, or own a lifestyle business selling through an online marketplace.
Add into the mix that our research shows that 40% of SME owners have been negatively affected by fake reviews, with knock-on effects for their businesses, and the quest for authenticity takes on additional urgency.
In this report, we cover:
- What brand advocacy is and how it can boost your bottom line
- How to incorporate advocacy into your marketing strategy
- How a reviews platform can help you build a community of advocates
Fill in your details on the form to get access to the report.
Advocacy presents a real opportunity for you to build stronger relationships with your customers by paying attention to their concerns and responding to their feedback. It is important for you, as a business leader, to recognise the power of consumer advocacy and take steps to incorporate it into your overall marketing strategies.
Advocates are worth their weight in gold to any business. Are you doing enough to engage with yours?
“Loyal and satisfied customers are your biggest advocates. Peer recommendation from advocates carries more weight than any other form of advertising. Their genuine and authentic reviews lead prospective customers to trust the brand they are advocating for.”
Tony Wheble,
CEO, Feefo
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