Product Update Timeline

New Feature: Tag Analytics

You define what matters; we deliver the customer insights and tools to drive it. We use AI to analyse your review tags into clear priorities and actionable recommendations – so you can move from insight to improvement in minutes, not weeks.

New Feature: Feefo Social

We are excited to launch our Feefo Social feature, designed to empower you to collect, curate, moderate, and display authentic content from customers and creators. Seamlessly integrated with the Feefo hub, Feefo Social enables you to amplify social proof and drive conversions by embedding dynamic UGC widgets across all their digital touchpoints.

Key Highlights

• Multi-source UGC collection: Aggregate content from Instagram, TikTok, YouTube Shorts, LinkedIn, X, Threads, and more.
• Shoppable UGC galleries: Tag products in UGC, enabling one-click checkout and turning galleries into direct sales drivers.
• Flexible widget layouts: Choose from grid, collage, carousel, feed, or stories layouts; all widgets are responsive and SEO-optimised.
• Review and Publish at Your Pace: New content is staged for your approval, giving you complete control over when it appears live on your site.
• Content moderation & rights management: AI-powered profanity filters, sentiment analysis, and automated rights requests ensure compliance and quality.
• Advanced analytics: Track engagement, add-to-cart revenue, impressions, conversion rates, watch time, and more to optimise UGC impact.
• Simple Setup, Dynamic Results: Deploy the feature quickly with a single, easy-to-insert code snippet. Once added, the gallery dynamically updates on your site with any new content or setting changes, requiring zero ongoing code work.
• Multi-language support: Platform available in several major languages for global reach.
• Integration ready: Works with e-commerce tools like Shopify, Google Merchant Centre, and BigCommerce.

New Feature: Collection Funnel Report

We're excited to introduce your new central hub for all things customer engagement and feedback: the brand-new Collection Funnel Dashboard! This powerful new interface gives you a high-level performance snapshot and deep, actionable insights across your collection channels.

Key Features You'll Love:

• High-Level Snapshot: Get immediate visibility into your key metrics and overall performance with customizable filters right from the Overview tab.
• Channel-Specific Analysis: Instantly drill down into data for each channel using the Email, In Mail, and SMS tabs. Easily isolate performance metrics like UGC collected, Open Rate, Click-Through Rate, and Form Completion %.
• Visual Engagement Journey: The main funnel graphic clearly visualises the step-by-step customer engagement and drop-off points, showing the conversion journey from initial request to final completion across your selected channel or overall.
• Strategic Optimisation: By comparing performance across channels, you can quickly identify the most successful methods at driving customer action, allowing you to strategically optimise your collection efforts and maximise results.
• Monitor Trends Over Time: Use the Collection Funnel Over Time graph to visualise performance trends and monitor how key rates and request volume fluctuate within a specific channel.

New Feature: WhatsApp

We're thrilled to launch our new channel: WhatsApp Reviews, only available at here at Feefo. It's designed to help you collect more reviews by meeting your customers on their favourite messaging app, and we're seeing fantastic early results.

Key Highlights

• High Engagement Guaranteed: WhatsApp notification delivery is near-instant, driving open rates that far surpass email.
• Expanded Demographic Reach: WhatsApp provides access to a distinct, often younger or internationally focused, demographic that is increasingly disengaged from email.
• Enhanced Brand Trust & Consistency: The official WhatsApp message template displays the client's logo/branding at the top of the communication, creating an immediate, trusted, environment for dialogue.
• Zero-Friction Submission: Built for mobile the tool reaches customers where they are creating a seamless communication event.
• Built for Mobile: Seamless experience on the device customers use for shopping and communication, eliminating friction common with mobile browser email flows.
• Compliance & Trust: We handle the complex compliance requirements (opt-in, data security) inherent in messaging platforms, offering clients a safe and compliant collection method.

New Feature: A/B Email Testing Tool

Feefo is excited to announce our new A/B Email Testing Tool—designed to empower merchants with actionable insights and campaign optimisation, all with zero developer input.

Feefo’s A/B Email Testing Tool lets you:

• Test three critical email campaign variables: Template, Subject Line, and Scheduling.
• Create split tests directly in your Hub, compare against existing campaigns, and filter by Tag or SKU.
• Live test campaigns distribute emails in a 50/50 split for reliable data.
• Locked test campaigns ensure robust, isolated results.

Key Features

• Test Three Variables: Template, Subject Line, Scheduling
• Custom Date Ranges: Flexible timing for any campaign
• Advanced Filtering: Tag/SKU customisation for precision
• Save & Return: Keep your test build progress
• Intuitive Dashboard: Actionable metrics (response/open/completion rates) and filterable reports

Feature Update: On-Page Widget 2.0 Customisation

On May 1st, we announced Widgets 2.0. Today, we’ve rolled out additional updates to style the Widgets. This update means that you can customise the new widgets to fit seamlessly with your brand.

We’ve made it easier to control how your on-page reviews appear – including colours, layout, stars, and more, so you can align the entire review experience with your website’s styling.

Key Benefits

Reviews don’t just build trust – they drive action. Discount Coffee found that pages featuring Feefo widgets achieve a 15% increase in conversion rates.

Widgets 2.0 helps your reviews work harder:

• Boost credibility: Display reviews in a professional, brand-aligned way
• Improve engagement: By boosting social proof
• Increase conversions: Make customer voices more visible and persuasive

New Feature: In Mail

Collecting valuable feedback shouldn’t be difficult. With In Mail, your customers can share their thoughts instantly, right from their inbox. No extra clicks, no lost responses; just genuine insights that help you improve and grow.

Key Features

• Embedded Email Forms: Increase response rates by letting customers share their feedback from within their inbox, making it easier for them to complete their review.
• Mobile-First Design: Never miss valuable feedback; customers can respond easily on any device, wherever they are.
• Partial Feedback Capture: Capture every response, even if customers don’t finish longer forms. Responses are saved and seamlessly carried over.
• Customisable Branding: Build trust and recognition by applying your branding to every feedback request.
• Seamless Experience: Boost engagement with personalised requests that dynamically pull in relevant information for each recipient.
• Fallback Compatibility: Ensure comprehensive insights by automatically switching to standard collection if embedded forms aren’t supported.
• Integrated Reporting: Act fast on real-time feedback, available instantly in your Feefo Hub to drive service improvements and growth.

Feature Update: Feedback Report

We rolled out several updates to the Feedback Report to give clients more control, better insights, and a smoother experience. 

Feature Update: Widgets 2.0

Our new On-Page, Slide-Out, and Pop-Up widgets have been completely redesigned to provide a more intuitive experience that drives trust and action across every device.

New Feature: AI Replies

We're excited to share that our new AI-Powered Replies feature has launched! This cutting-edge tool is designed to revolutionise how you interact with your customers, making responses faster, more accurate, and tailored to each unique situation

This new feature leverages advanced artificial intelligence to generate personalised responses to customer reviews. By analysing the sentiment and content of reviews, the AI can suggest contextually relevant replies, saving you time while ensuring consistent and thoughtful communication.

• Efficiency Boost: Clients can quickly respond to reviews with AI-generated suggestions, reducing response times and allowing them to focus on other critical tasks.
• Personalisation at Scale: Even with high volumes of reviews, AI enables personalised responses, enhancing customer satisfaction and engagement

New Feature: Feefo Analytics Essentials

The wait is almost over for the upcoming launch of Feefo Analytics Essentials—a powerful new collection of dashboards to empower our clients with deeper insights.

Feefo Analytics Essentials is our new analytics suite that offers clients a streamlined, user-friendly way to access key data about their customer feedback. With these dashboards, users can easily track trends, measure performance, and gain a better understanding of their customer — all in one place.

Key Benefits:

• Improved visuals 
• Enhanced reporting power and functionality 
• Refreshed UI and UX 
• Curated reports for every level of feedback collection 
• An intuitive design
• Greater functionality 
• Greater data visualisation 

Where can I access my old reports in the new dashboard?

Decommissioning of Legacy Reports

The above legacy Reports will be retired in September 2025. Don’t worry - you’ll still be able to access all your historical data in the new dashboard, where improved tools and features are available. If automated reports have been set up from the hub, they will need to be rescheduled using Feefo Analytics.

New Feature: SSO

SSO allows users to log in with a single set of credentials to access multiple applications and services. With SSO, the days of juggling multiple passwords are over! Our clients will enjoy a seamless experience when accessing various Feefo services, making their interactions with our platform more efficient and user-friendly..

SSO allows users to log in with a single set of credentials to access multiple applications and services. With SSO, the days of juggling multiple passwords are over! Our clients will enjoy a seamless experience when accessing various Feefo services, making their interactions with our platform more efficient and user-friendly.

• Enhanced User Experience: Clients will no longer need to remember multiple passwords, reducing the friction of logging in and out of different systems.
• Improved Security: Single Sign-On (SSO) for Feefo enhances clients information security compliance by allowing them to manage user access within the same workflow as their corporate systems, streamlining both access control and the user experience.  
• Full Control: Clients get full user permission control, as well as being confident that access to data is both secure and compliant with industry standards.

Feature Update: Sales Upload

Recent updates enhance real-time upload feedback, improve file download efficiency, and provide clearer error messages for better user guidance.

Feature Update: Verbatim Toggle

What is the verbatim toggle?

When the toggle is activated, any star rating that is submitted without an accompanying comment will be concealed from view.

What are the benefits?

This feature ensures that consumers are not distracted by ratings that lack context and can instead direct their attention exclusively to the comprehensive feedback that offers meaningful insights. By focusing on detailed reviews, consumers are better equipped to make informed decisions based on the experiences and opinions of others, which are articulated through thoughtful commentary. This approach not only enhances the quality of information available but also encourages reviewers to provide more substantive feedback, ultimately benefiting both consumers and businesses in understanding the nuances of customer experiences.

Feature Update: Q&A

We've introduced product tag filtering for streamlined searches, an "In Progress" tag for task clarity, expanded rejection reasons for decision insight, updated widget wording for clarity, reply editing for better communication, and direct question linking for efficient navigation.

Feature Update: Client Pages

What is included in the update?

Our client pages make managing your online reputation and engaging with your customers simpler than ever. Utilize the enhanced layout and enriched content to boost your online presence and achieve business success.

Here’s a summary of the key improvements introduced in the new experience:

• Alignment with the new Feefo brand and star design
• Feefo service rating descriptor
• Breadcrumb navigation and pagination for better SEO
• Links to request a review invitation
• Client contact information
• Aggregate/in-line service attribute display
• TSA award status
• Treefo participation
• FSAS ecolabels
• Feefo FAQs

In addition to enhancing our consumer experience, this update addresses a significant piece of technical debt by migrating the front-end from AngularJS to React.

New Feature: Syndication

Syndication enables merchants on Feefo's network, who sell one or more of the exact same products as other merchants within the syndication network, to share product reviews (rating, count, and content) with each other for display within Feefo's Reviews API and Feefo Widgets.

This is achieved through a shared identifier Feefo applies to the products within the syndication network which groups the exact same products together automatically across multiple merchants, of which by extension groups product reviews together for all merchants of those products within the syndication network.

Key benefits:

• Day 1 reviews
• More reviews than in isolation
• More reviews is correlated to improved conversion
• New reviews added through aggregation

Feature Update: Login Experience

What is the new login experience?

At Feefo, we prioritise the security and privacy of our customers' data. In line with our commitment to safeguarding sensitive information, we have implemented Multi-Factor Authentication (MFA) as an additional layer of protection for our login process. This article aims to guide users through the enhanced login experience and explain the importance of MFA in ensuring the integrity of their accounts.

What are the benefits of MFA in Feefo's Login Experience?

• Enhanced Security: MFA significantly reduces the risk of unauthorised access by requiring multiple forms of verification.
• Protection Against Credential Theft: Even if a user's password is compromised, unauthorised access is thwarted without the second factor of authentication.
• Compliance: MFA aligns with industry best practices and regulatory requirements, demonstrating Feefo's commitment to data security and compliance.
• User Confidence: By implementing robust security measures like MFA, we instil confidence in our users, assuring them that their sensitive information is well-protected.

New Feature: Developer Knowledge Base

ReadMe.io is a platform designed to help companies create and manage documentation for APIs, software, and other technical resources. It provides a user-friendly interface for creating, organising, and updating documentation and is often used by developers and product teams to build self-service support resources.

Key Benefits of ReadMe.io?

1. Easy-to-Use Documentation Creation Tools
   ReadMe.io offers a WYSIWYG (What You See Is What You Get) editor, Markdown support, and drag-and-drop components that make it easy to create and edit documentation. These tools simplify the writing process, so even non-developers can contribute to the documentation.
2. Interactive API Documentation
   It allows you to create interactive API documentation with features like live API call testing directly within the docs. Users can see examples, test endpoints, and understand response formats, which is incredibly helpful for developers trying to learn or use an API.
3. Analytics and InsightsReadMe.io provides analytics to help you understand how users are interacting with your documentation. You can see which pages are most viewed, how users navigate, and where they may encounter difficulties, allowing you to make data-driven improvements.

New Feature: Review Booster

What is Review Booster?

Review booster solicits and publishes reviews ahead of a launch by working with the partner or brand to offer engaged customers a product in return for an honest review.

It fast-tracks the review collection for new products to provide verified consumer reviews from the point of release. Prior to launch, increase your visibility by using these reviews in marketing materials as part of your go to market strategy. Then when you’re ready to hit ‘go’ for your new product, start displaying trusted review content on your website and beyond, to increase conversion rates when margins are highest.

Key benefits:

• Increase your brand awareness by using reviews in your marketing pre-launch - from social media posts to print and in-store POS
• Maximise revenue on new products from day one with genuine reviews
• Get ahead of your competition by providing feedback as an additional trust signal and selling point

New Feature: Marketing Assets

We've curated a collection of high-quality graphics to elevate your marketing efforts. Utilise these ready-made assets across all your marketing channels, both in print and digital formats.

Feature Update: Template UI/UX

We have improved the UI/UX of our forms based on comprehensive market research and industry best practices aimed at improving response rates. Our templates now automatically prioritise products. By focusing on product reviews first, we help reduce confusion and prevent misaligned reviews. 

What changes did we make?

• New template design for both product and service review invitations
• Optimised for mobile first
• Accommodates both dark and light mode

New Feature: Q&A

New Feature: Treefo

We fund tree planting projects on your behalf for every review you collect. Your customer feels good for contributing to the planet. They trust your authenticity as a sustainability-conscious brand and want to continue supporting your brand.

Feature Update: Optimised Feedback Widgets

Effective April 26th 2022, Feefo customers can now update their feedback widgets to our new SEO optimised feedback widgets which boosts rankings and improves overall page performance. New customers that join after 25th April will automatically be enrolled to the updated widgets.

Existing Feefo customers will have the option to roll back to the legacy widgets until they are depreciated on 28th March 2023. We encourage all existing customers to move over to the updated version of the feedback widgets to ensure high performance levels and benefit from a smoother customer experience.

By default, all customers and new customers will be enrolled into the Feefo branded feedback widget style. You can opt out of this and customise your feedback widgets to your brand style by visiting the widget settings under the widget gallery within your dashboard.

Key benefits:

• Faster page speed times which helps boost your SEO
• Enhanced interactivity
• Smoother customer experience

Feature Update: Surveys Email Collector

Effective January 19th, Feefo customers can now configure and distribute Surveys via email using the Feefo platform.

This new enhancement further improves how our clients gather feedback, with the option to attribute answers to individual customers easily and quickly thanks to six optional custom fields.

Key benefits:

• Include verified email addresses and any other relevant data – in up to 6 custom fields.
• Customise the email template – as much or as little as you like.
• Set up an optional reminder email.
• Set a schedule for emails to be sent or send them out instantly.

Listen and learn to your customers like never before, with smarter feedback collection and deeper insight from Surveys by Feefo.

Feature Update: App Key Functionality

To bring us in line with best practice, you can now generate multiple App Keys within the Feefo Hub, making it easier to manage access for third-party providers who need access to your review data.

Previously, merchants could only have one API key. This new feature brings with it numerous improvements to security and flexibility, including:

• OAuth 2.0 is now used, the industry standard protocol for authorisation, making API calls more secure
• Specify what data can be pulled per App Key and filter by sales tag, giving you greater security when sharing keys with third parties
• When you no longer want a third party to have access to your data, simply delete their App Key rather than generating a new API key altogether
• Third parties do not need to login to the Feefo Hub, as you can generate and manage their key for them

Feature Update: Merchant Email Notification

As part of our commitment to maintaining our reputation as the most trusted and responsible reviews provider on the market, we regularly review our security protocols to ensure the safety and privacy of our customers and consumers.

With that in mind we’ve made a few changes to the information that appears on your merchant email notifications. These changes will not only increase data security, they’ll give Feefo users a new way to quickly, and securely, access customer details at the click of a button.

So, what’s changed?

From Wednesday 7th October:

• Order References are no longer present within email notifications
• Consumer email addresses are no longer present within email notifications
• A secure link will be provided to Feefo users to privately view the content from within the Feefo Hub

Feature Update: Moderation

In line with an update to our own Moderation Guidelines, we've made it easier than ever to understand why your reviews have been moderated. 

New, clearer, moderation codes will be shown to merchants and reviewers for the following reasons:

• Legal
• Copyright

• Profanity
• Discriminatory
• Inappropriate
• Personal Information
• Competitor
• Poor Quality/Spam
• Irrelevant
• Reviewer Requested
• False Content
• Incorrect Section
• Foreign Language
• Incorrect Upload
• Test
• Compliance
• Product Not Yet Received

New Feature: Surveys

Get a complete view of your customer experience with Feefo Surveys!

Take your feedback to the next level with an ‘access all areas’ pass to your customer journey. Feefo Surveys gives you the flexibility to look beyond the sales cycle and reach out to existing and potential customers at any touchpoint and any channel, in an instant.

Get quick, anonymous feedback whenever and wherever you need it, with personalised messaging that will help you get the answers you’re looking for.

Key features

• Flexible question formats let you create surveys just the way you want
• Fully integrated CX metrics including NPS, CSAT and Customer Effort Scores
• Create personalised survey journeys based on user responses
• At-a-glance insight, with sentiment analysis reporting as standard
• Quickly share surveys across every channel with an automatically generated link

New Feature: Feedback Extract Insight Labels

You can now see feedback extracts for both Service Insight Tags and Product Insight Tags, giving you a more detailed account of the feedback you've collected. 

Feature Update: Dynamic Topic Display

DTD just got even better with two all-new, fully customisable, widget options and even more ways to improve your customer journey, drive conversions and reduce basket abandonment. 

These new widgets are designed to enhance the user experience by providing dynamic content tailored to specific stages of the customer journey. Each widget is fully customisable, allowing businesses to seamlessly integrate their unique branding elements, ensuring a cohesive look and feel across all touchpoints. Moreover, they offer full configurability, empowering users to strategically select and display content that aligns with the widget’s location along the customer journey. This flexibility not only maximises engagement but also enhances the relevance of the content presented to the audience, fostering a more personalised and meaningful interaction.

Feature Update: Trusted Service Award Widget

Trusted, Gold and Platinum Trusted Service winners can display their respective badges on their on-page, pop-up, slide-out and service carousel widgets. 

Feature Update: NPS First Campaigns

Now you can add your NPS question at the top of the feedback form to help maximise response rates and collect even more insight from you detractors, passives and promoters. 

• Higher response rate
• Resonates more with US customers

• Full flexibility to reorder feedback form as desired
  • For example, ask for product first to get better quality product reviews

Feature Update: Smarter Feedback Report

• Producing internal branded dashboards.
• Data analysis. Analysing and visualising data. (Excel, Google Sheets or BI Tools such as Power BI/Tableau, Qlik)
• Ingesting feedback into a data warehouse.
• Ingesting feedback into 3rd party tools.
• Reviewing feedback in bulk.

Feature Update: Sales Upload

We’re making it easier than ever to send us your sales data. Instead of seeing the status of every transaction, we’ve created a more streamlined view that lets you quickly and easily see your complete sales file upload history at-a-glance.

Key benefits:

• Immediately the see complete file you’ve uploaded
• See if the full upload has succeeded or failed
• In-depth stats about your latest upload

Feature Update: Review Page Impact Tile

Discover how powerful your Feefo merchant page is at driving traffic to your site with our all new Impact Tile.

This free enhancement has been automatically added to every client’s Feefo Dashboard, adding much-needed visibility on the number of monthly visitors to their Feefo Merchant Page and a breakdown of the click-through traffic to the client's home or product page(s).

Feature Update: Hub Login RSS News Feed

We've now made it easier than ever for you to keep up to speed with all of the latest news, resources and advice from the Feefo team.

Content is automatically shared on the Feefo Hub log-in page with headlines, descriptions and URL links designed to guide you to the relevant articles and help you get even more from your Feefo experience.

Feature Update: Review Enhanced Ads

Say hello to Review Enhanced Ads - the smarter way to build and split-test compelling PPC ads using the power of positive reviews. 

Work seamlessly alongside your existing Google Ads account straight from the Feefo Hub to build, test and report on your new Review Enhanced Ads. Our powerful sentiment analysis technology pulls through positive snippets from your customer reviews. Using our simple 4-step ad builder you can then insert these snippets into new ad variants and run A/B tests against your existing ads.

Key Benefits:

• Improve the Quality Score of your ads
• Lower your cost-per-click and cost-per-acquisition
• Increase your click-through rate and conversions

Updates Overview

Merchant Portal 

• Media gallery – a new tab within the feedback administration section where you can view, share and curate photos and videos from your customer reviews for display via the new on-site Media Integration.    

Integration 

• Media integration – a new integration option to showcase the best photos and videos collected from customers via Feefo based either on their customer experience or a specific product.   Please contact your account manager to discuss getting access to this new integration option. 
• Entersaleremotely API – added support for submission of a Parent Product Ref/SKU 

 Consumer Touchpoints 

• Public reviews page – the option to display the products the customer has purchased alongside their customer experience review. 

Updates Overview

Merchant Portal 

• Feedback administration – highlighting of matched phrases when using the keyword search 
• Google shopping feed integration – additional matching options of Feefo field “Product description” to Google field “title” 
• Campaigns – the ability to define content for single/multiple product scenarios 

Updates Overview

General 

• Addition of language support for Thai 

Merchant Portal 

• Mobile UX optimisations for the menu control 

 Integration 

• (All integration methods) Facebook share – review star rating now included in the share 
• Service review carousel - UI fixes 

Consumer Touchpoints 

• Google analytics events tracking – enhanced visibility of visitor interaction on the feedback form and reviews pages 

Updates Overview

Merchant Portal 

• Feedback administration: 
  • New To Do feature, allowing users to mark a review as a To Do and subsequently clear the To Do once further action has been taken.  Users can filter feedback to view their personal To Dos as well as all To Dos pending across the account. 
  • Users will now receive an email notification once requests to moderation have been reviewed and a decision has been made. 
  • Social share feature – UX optimisations. 
• Integration preferences - new global settings for: 
  • Service/product review timeframe 
  • Enable/disable no-follow on links to the Feefo website 
  • “Read all Reviews” URL on service integrations 
• WebHooks – new feature providing support for registering a WebHook to receive system notifications from Feefo.  This is initially available for notifications of new/updated Feefo feedback.  More information. 
  
• Campaigns – the ability to manually trigger the send of a feedback request which is in pending status under a suspended campaign. 
• Reporting – performance improvements for the Download Sales and Sales by Product reports. 
  • General UX optimisations for Microsoft Edge users 

Integration 

• Mobile UX improvements allowing users to swipe through media galleries. 

Consumer Touchpoints 

• Merchant reviews page
  • UX improvements covering the scenario where no reviews are available for the selected timeframe.  
  • Page load optimisations 

Updates Overview

Merchant Portal 

• Contact performance report – email opens are now counted even when images are not enabled if the recipient clicks through to the feedback form 
• Integration preferences: 
  • Service reviews carousel – a new configuration pane for the service reviews carousel integration option 
  • Reviews lightbox – ability to enable/disable media content for service reviews 
  • On page reviews  – ability to enable/disable media content for service reviews 

 Integration 

• Service reviews carousel – a new integration option for integrating service reviews on to your website in a carousel style 
  
• Reviews lightbox – addition of optional media carousel for service related feedback 
• On page reviews – addition of optional media carousel for service related feedback 

Consumer Touchpoints 

• Public reviews page – filters on the customer experience and product only tabs are now service/product tag specific respectively 

Plugins 

• Feefo Ratings & Reviews for WooCommerce – added support for WooCommerce 3.0. 

Updates Overview

Merchant Portal 

• Campaign manager:  
  • Various UX improvements 
• Feedback administration – support for sharing product images uploaded via the Feefo product catalog 
• Integration preferences – new section to support configuration of Facebook integration preferences 

Integration 

• Facebook integration – updated design including star ratings and user generated media content
• Reviews API:  
  • Integration of Google Shopping content in to the product data section of the response 
  • Additional response parameter to indicate when user uploaded media has been removed  
• Product Ratings API – additional parameters added for parent SKU queries and paging of results

Updates Overview

Merchant Portal 

• Campaign manager:  
  • The ability to enable capture of partial feedback form completions 
  • Various UX improvements 
• Settings – the ability to specify a Pinterest profile to display within the merchant’s social profile on their hosted reviews page 
• Feedback administration – the ability to filter media to the selected feedback service/product element when sharing reviews 
• Reporting – addition of a custom extract builder allowing users to extract sales/feedback data to include fields of their choice 

Integration 

• On-Page integration – additional structured data mark-up for merchant contact information 

Consumer Touchpoints 

• Public reviews page - Pinterest link added to merchant social profiles: 
• Feedback form – optional support for capture of partial feedback form completions  
• Share your video review email – design updated to be in keeping with the Feefo 3.0 branding: 

Updates Overview

Merchant Portal 

• Campaign manager: 
  • Improved load performance for campaign summary stats. 
  • UX improvements for reordering campaigns. 
  • Form customisation bug fixes. 
  • Settings – the ability to show/hide collected media reviews on the Feefo reviews page.

Integration 

• On-Page integration - "nofollow" added to all outbound links. 
• JavaScript sale integration - support for integration on multiple domains 

Updates Overview

Merchant Portal 

• Feedback administration – the ability to share review content directly to social networks Facebook, Twitter and Pinterest
  
  • Tailor and preview the share to highlight specific elements of the review such as the title, service or a specific product.   
  • Select media to append to the share from a combination of a predefined social media brand image, consumer uploaded media and, if configured, Google shopping product content. 
  • Post to multiple networks in one action. 
  • Append an optional comment to Facebook shares. 

• Settings: 
  • Establish connections with the various social networks Facebook, Twitter and Pinterest to facilitate the new sharing feature. 
  • Upload a Social Media Brand Image to provide a visual display option when sharing reviews. 

Consumer Touchpoints 

• Public reviews page – the ability for users to share reviews with media to their Pinterest boards. 

Updates Overview

Merchant Portal 

• Campaign manager: 
  • UI improvements within the campaign summary listing 
  • UI improvements within the feedback form editor 
  • Ability to specify default language by campaign for multi-regional campaigns 
  • Extended flexibility for SMS short code names to include spaces and selected special characters 
• Feedback administration – display of a warning message when including customer details in reply to an anonymous review. 
• Reporting – ability to view NPS Summary report with multiple accounts selected within the Global Filter. 

Consumer Touchpoints 

• Feedback form - UX improvements to form field watermarks 

Updates Overview

General 

• Campaign manager – a new interface within the merchant portal for personalising feedback campaigns and associated settings including upgrade options for multichannel custom campaigns - read more. 
• SMS feedback requests – upgrade support for SMS based feedback requests - read more. 
• Google product feed integration – allowing merchants to bring their Feefo hosted product reviews to life with images and rich descriptions by connecting their Google Merchant Center account. 

Merchant Portal 

• Feedback administration – additional support to filter feedback by campaign. 

Reporting: 

• Contact performance – additional filters to analyse performance of email/SMS based feedback requests broken down by the different request types i.e. initial request, feedback reminder, product not yet tried reminder. 
• Pending feedback requests – additional filters to view volumes of email/SMS based feedback requests broken down by the different request types i.e. initial request, feedback reminder, product not yet tried reminder. 
• Enter individual sale / upload sales file – added support for the capture of the customer’s mobile number and a product GTIN/MPN. 

Manage feedback requests: 

• Filter pending/queued/sent feedback requests by campaign, method of request (email/SMS) and request type (initial request, feedback reminder, product not yet tried reminder). 
• Search for SMS based feedback requests by mobile number. 
• Preview sent SMS messages, amend customer mobile number and re-send previously sent/failed requests. 
• Visibility of failed delivery of email/SMS requests and the associated reason. 

Products: 

• New “Google Shopping Feed” method for capturing additional product data. 
• Supporting either a regular scheduled connection to the merchant’s Google Merchant Center account or manual upload of a product feed in Google’s XML format. 
• Ability for merchants to define how Feefo product identifiers relate to Google supplied product identifiers

Campaign manager: 

• Dashboard providing a snapshot of campaign performance including requests sent and the associated response rate. 
• Configure feedback preferences such as time of day to send, type of feedback to capture and method of contact (email/SMS). 
• An interactive editor for quick and easy personalisation of the various feedback request templates and feedback form. 
• Supporting the configuration of a merchant hosted iframe banner for the feedback “thank you” page including conditions for when it should/should not be displayed. 
• The ability to generate test examples of feedback requests to a nominated email account/mobile number without the need to generate a dummy sale. 
• Sales file generator to simplify the process for merchants when creating their sale file template. 
• Upgrade option to define multichannel campaigns to provide a more tailored, personalised feedback journey for different segments of a merchant’s customer base.  
• Settings: 
  • Relocated to the campaign manager: the majority of feedback preferences, content customisations (with the exception of META data) and management of add-on products NPS and Custom Questions. 

Consumer Touchpoints 

• Feedback request email – support for product images and descriptions from a merchant’s Google Shopping content. 
• Feedback request SMS – SMS based templates for all request types. 
• Feedback form – support for product images and descriptions from a merchant’s Google Shopping content. 
• Public reviews page – support for product images, descriptions and hyperlinks from a merchant’s Google Shopping content. 
• Opt out – added support for recipients of SMS based feedback requests to opt out of future communications from Feefo. 

Integration 

• Reviews API – addition of customer mobile to the authenticated version of the response. 
• Entersaleremotely API – added support for product GTIN and MPN attributes. 

Updates Overview

Consumer Touchpoints 

• Feedback form 
  • UX improvements on mobile devices 
  • Improved responsive layout for Android 4.4 - 5.1 devices 
• Product reviews page 
  • Added support for wildcarded parent product search codes 
• Feedback request email 
  • Template now responsive within Gmail 

Updates Overview

Merchant Portal 

• Feedback administration 
  • Alphabetical ordering of insight tags within the selection pane. 
• Email performance report 
  • Addition of the response rate metric. 
  • Consumer Touchpoints 

General 

• Improved layout for Traditional Chinese, Japanese & Korean languages. 

Public reviews page 

• SEO improvements to the page title and merchant logo alt text. 

Opt out 

• The ability for consumers to opt out of all communication from Feefo rather than just communications on behalf of a specific merchant. 
• Integration 

Lightbox integration 

• New preference to exclude the reply thread from the review listing. 
• Modal optimisations. 

On-Page integration 

• New preference to exclude the reply thread from the review listing. 

Updates Overview

Consumer Touchpoints 

• Feedback form 
  • The ability to include a free-text custom service/product question as an alternative to the pre-existing support for a drop down response. 
• Public reviews page 
  • Optimised layout for iPhone 5/6/6 Plus, IOS 8-10. 
• Feedback email 
  • New ‘call to action’ available to Gmail users direct from their inbox listing on the standard template 

Integration 

• Reviews API  
  • The ability to retrieve reviews for all time
• Lightbox integration 
  • The ability to integrate reviews on an all time basis rather than the last 12 months. 
  • UI improvements for reviews with product attributes. 
• On-Page integration 
  • The ability to integrate reviews on an all time basis rather than the last 12 months. 
• Service Reviews Floating Widget 
  • Optimisation of widget positioning on mobile devices. 
• Auto Trader integration 
  • The ability to integrate Feefo review content on to Auto Trader’s dealership pages 

Updates Overview

Merchant Portal 

• Feedback administration 
  • Ability to filter reviews by the person who has responded to them. 
• Download sales report 
  • Addition of any rateable product attributes which were specified in the sales upload. 
• Report scheduler 
  • Ability to schedule reports using saved global filters and views. 
• Data sources 
  • Ability to schedule data fetches using FTPS over TLS. 

Consumer Touchpoints 

• General 
  • Issue with browsing the site in iOS private browsing mode addressed. 
  • Feefo logo within the page header now clickable. 
  • Profanity screening extended to German, Spanish, French, Italian and Dutch languages. 
• Public reviews page 
  • Enhancements to default meta titles and descriptions for SEO purposes. 
  • Sales Upload

• Support for a text qualifier within the tags column allowing tag values containing commas to be uploaded. 
• Date format of yyyy-mm-ddThh:mm now supported. 

 Integration 

• Reviews API 
  • Support for a text qualifier within the tags request parameter allowing tag values containing commas to be queried. 

Updates Overview

Merchant Portal 

• Reporting 
  • Usability improvements for all report charts 
  • Usability improvements for various report click-throughs 
  • Email performance report – addition of response rate KPI 
• Insight tags 
  • The ability to remove a previously defined Insight tag 
• Manage emails 
  • The ability to download a csv extract of emails according to the specified filters 
• Feedback administration 
  • Usability improvement to auto-expand the reply box when the user clicks in it to start typing a response

Consumer Touchpoints 

• General 
  • Support for translation of consumer touchpoints in to Romanian 
• Feedback form 
  • Usability enhancements for tablet/mobile views 
• Public reviews page 
  • Media carousel – ability to interact using the keyboard arrows 

Integration 

• Imported reviews integration 
  • Widget based integration of Feefo reviews along with imported reviews from a previous provider 

Updates Overview

General 

• Customer experience media testimonials – Feefo has extended the media reviews offering to allow consumers to upload content to attach to their customer experience and Feefo Places reviews.  

Merchant Portal 

• Product feedback preferences  
  • Increased flexibility when defining the rules around collecting product feedback. Merchants can now select whether they would like to make product ratings and comments optional or mandatory. These new settings are available in the 'Feedback preferences' tab. 
• Integration preferences 
  • Further UI refinements following initial release in v3.0.3. 
• Feedback administration 
  • The ability to search and view service feedback media. 

Consumer Touchpoints 

• Feedback form 
  • Capture of media within the customer experience section. 
  • UX enhancements e.g. displaying the selected star rating in the collapsed view for the “Your Customer Experience” section. 
• Public reviews page 
  • Display of service media within the “All Reviews” media carousel and as part of individual reviews. 
  • Further optimisations for display on mobile devices. 

Integration 

• Reviews API 
  • Addition of service media to the Reviews API response. 
• JavaScript Lightbox integration  
  • Various user interface optimisations. 
• JavaScript On-Page integration  
  • Various user interface optimisations. 

Updates Overview

Merchant Portal 

• Integration preferences - a new section within the account settings providing: 
  • Copy/paste review widget installation code snippets and instructions  
  • Badge libraries for setting default templates and associated preferences for link, lightbox and floating review integration 
  • Badge generator for creating multiple service/product link integrations 
  • BigCommerce / Shopify plugin installation launchers 

Consumer Touchpoints 

• Public reviews page  
  • Mobile display optimisations 
  • “nofollow” markup added to all outbound links 
  • Styling updates to the review title element 
• Feedback form 
  • Mobile display optimisations 
  • Auto focus of service/product review field when the user has selected a star rating in the feedback email 
  • Styling updates to the consumer name, location fields and inactive CTA buttons 
• Feedback reminder email 
  • Design / content updates 

Other 

• Additional support for FTPS over TLS for sales data uploads 

Updates Overview

General 

• Introduction of support for importing reviews from a previous review provider. 

Merchant Portal 

• Feedback administration 
  • Visibility of the customer’s chosen display name when responding to feedback.  
  • Visibility of product attribute ratings when responding to product feedback. 
• Data integration 
  • Ability to set up a scheduled data fetch from the WooCommerce platform. 
• User management 
  • Improved support for adding/removing users from hierarchical accounts. 

Consumer Touchpoints 

• Public reviews page  
  • Various user interface optimisations. 
  • Dynamic update of merchant defined filters upon selection. 
  • Added support for Instagram account within the public merchant profile. 
• Feedback form 
  • Various user interface optimisations. 
  • Support for special characters in review submissions. 
  • Support for customised messaging on the post-feedback thank you banner. 

Integration 

• JavaScript Lightbox integration  
  • Various user interface optimisations. 
• JavaScript On-Page integration  
  • Various user interface optimisations. 
• Imported Reviews API 
  • A new API for retrieving/integrating imported review content.

Updates Overview

Merchant Portal 

• Feedback tab – issues with filtering unresponded feedback addressed.  
• Daily feedback report – now reflects elected feedback preferences when tracking responses to feedback. 
• Feedback breakdown report – addition of a CSV/XLS export option. 
• NPS report – addition of feedback/sale date and number/percentage view options. 

Integration 

• Various improvements to JavaScript integration methods including: 
• Addition of structured data mark-up to on-page review integration 
• Support for social sharing of reviews 
• Support for flagging media content issues 
• Floating widget placement 
• Mobile rendering improvements 
• Smoother transitions between media items in the carousel 

Updates Overview

General 

• New review rating system - the entire platform has been updated to replace the four-point rating system (++/+/-/--) with five stars. 
• New Feefo rating calculation - the Feefo rating basis has changed, previously this was a percentage score for service/product ratings based on the number of positive reviews received.  The new rating is based on an average star rating of reviews received in the last twelve months. 

Merchant Portal 

• Global filtering – replacement of the scope control, allows the user to define, save and share filters spanning multiple accounts with include/exclude logic giving more flexibility when segmenting data. 
• User management – ability to define and apply reusable permission sets with include/exclude logic giving more control over users’ access to data. 
• Dashboard – new metrics to support tracking of merchant’s Feefo rating over time. 
• Reporting – the majority of reports have been enhanced to provide the ability to analyse by transaction or feedback date with numerical or percentage views. 
• Feedback breakdown report – providing the ability to drill through multiple levels of tagged feedback and view side by side comparisons of category performance.  Save, reuse and share views with other account users. 
• Elected feedback – previously responses to feedback were tracked purely for negative ratings, now an account level setting is available to specify which rating levels the business wishes to track responses to which is reflected in the dashboard unresponded feedback section and relevant reports. 
• Daily report – updated design reflecting the new Feefo rating calculation. 

Consumer Touchpoints 

• Feedback request email – updated standard design with the ability for the consumer to select their initial rating within the email.   
• Feedback form – updated multi-step accordion style user interface with integration of merchant uploaded product images. 
• Public reviews page – updated user interface reflecting the new rating system.  New features include an interactive media carousel, multi-selectable filters and aggregation of product attribute ratings. 
• Customisation – the ability to personalise the consumer journey by uploading web/email background banners, merchant profile photos and short description within the Merchant Portal. 

Integration 

• Reviews API – a new JSON based API for retrieving review data for integration / export purposes.  
• On page reviews – new mobile responsive JavaScript website integration option for service / product reviews. 
• Service reviews widget – new JavaScript floating widget website integration option for service reviews. 
• Updated JavaScript integration – updated mobile responsive lightbox design with added features including aggregated product attributes, reviewer details, media, helpful voting and sharing.  
• Updated Feefo badges – updated designs for pre-existing standard Feefo badges 
• Download feedback report – additional columns returned for the new star rating values, existing rating columns maintained for backwards compatibility.