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Free your brand from fake reviews

Safeguard your brand reputation and strengthen consumer confidence with Feefo’s reviews platform. We keep you free from fakes, offering slick moderation to cancel out offensive feedback.

Moderation
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Protecting you from fake reviews

Our invite-only platform protects your business against misleading feedback by only publishing reviews from verified buyers. Our feedback requests go directly to genuine customers, meaning your feedback is genuine.

We can help you share what your customers really think about you in review content to boost sales, enhance your reputation and become a brand that people rely on, with reviews they can trust.

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Safeguarding your online reputation

Our team uses a blend of human moderation and powerful AI technology to safeguard your online reputation and protect everyone from unwelcome or offensive content.

We publish all confirmed customer reviews, unless they violate one of our strict grounds for removal.

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Protect your hard earned reputation

Giving you an opportunity to improve

We always encourage fair and honest feedback, as it informs consumers and helps businesses learn. If you’re quick to resolve issues raised in a negative review, your customer will often update their feedback to something more positive, helping you build trust and strengthen customer relationships.

Spotted a suspicious review?

Feefo use a variety of sophisticated tools and algorithms to automatically and manually detect non-compliant reviews. With millions of customer reviews received each year, it’s possible that a small number with litigious, illegal or fraudulent content are inadvertently published.

If you’ve found something you feel should not have been published, please complete the form below and we’ll ask our compliance team to take a detailed look.

Every review raised by consumers for non-compliance is checked against our authenticity and moderation guidelines.