Whether you’re laying the foundations of a new feedback strategy or revising an existing one, Feefo has everything you need to collect and display, straightaway.
Tailor your campaign
Product and Service Reviews
The Full Picture. Feefo lets you collect both product and service reviews as standard, so you can understand your whole business with ease.
UGC and Social Sharing
Turn happy customers into advocates. Feefo reviews are easy to share on social media, driving powerful, authentic wordofmouth.
Public or Private Campaigns
Feedback on your terms. Display onsite to boost SEO and brand authority or run private campaigns to test new services and ideas with a smaller audience first.
Scheduling and Reminders
Timing is everything. Automated scheduling sends review requests when the purchase is top of mind, while timely reminders gently prompt busy customers, boosting response rates without extra work.
Review Management
Control your reputation. Manage every review from a single hub, respond to every customer, and turn negative feedback into positive stories that strengthen your brand.
Custom Questions
Define what matters. Ask business-specific questions that uncover why customers chose you and how well you delivered - giving you the data to make better decisions and improve performance.
Omni-channel feedback collection
Meet customers where they are
Email
Mobile-optimised templates make it easy for customers to leave detailed reviews, building strong social proof over time that improves search rankings and earns trust.
In Mail
Allow customers to rate their experience directly in their inbox, removing extra steps and easily increasing the number of reviews you collect.
SMS
With open rates of 82%, SMS puts your review request in front of customers fast - ideal for capturing genuine feedback right after a delivery or service.
WhatsApp
Collect richer conversational, feedback - including photos - through a channel 46% of UK adults already use daily.
It is a "closed-loop" system where reviews are only invited from customers with a confirmed transaction. This eliminates fake reviews and is shown to increase conversion by 19% over open platforms.
How does invite-only collection differ from open reviews?
Invite-Only: 100% genuine customers; boosts your domain authority; fully compliant with anti-fake review laws.
Open Reviews: Anyone can post; high risk of "review bombing"; primarily boosts the review platform's SEO instead of yours.
Which channel gets the best response rate (email vs SMS vs WhatsApp)
WhatsApp is currently the top performer, achieving response rates between 11% and 27%.
Does Feefo integrate with my CRM and ecommerce platform?
Through our Integration Hub, you can also connect to 600+ platforms (including Salesforce, Microsoft Dynamics, HubSpot, and Zendesk) to sync review data directly into your customer profiles and trigger automated marketing workflows.
How long until I see my first reviews?
You can see reviews within 24–48 hours of sending invitations.
Note: Google Seller Ratings (stars in ads) require a minimum of 100 reviews and typically take 4–6 weeks to appear once that milestone is reached.
What happens to negative reviews and can I respond?
Negative reviews are published to maintain transparency and trust. You can respond to any review via the Feefo Hub, and your reply will appear publicly within 24 hours. While you cannot delete genuine negative feedback, you can flag reviews that violate our terms (e.g., profanity or personal data) for investigation by our moderation team.
