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Keep your brand safe, authentic, and trusted

Ensure your public feedback remains clean, compliant, and constructive. 

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What is Feefo Moderation?

It’s enterprise-grade protection that screens customer reviews and UGC to safeguard your brand’s reputation. Using advanced filters, it automatically detects and redacts sensitive personal data (like phone numbers or addresses), flags profanity, and removes spam or inappropriate media before content goes live.

Accidental leaks of personal data can jeopardise customer trust and violate strict privacy laws. Our intelligent system automatically detects and redacts sensitive, personally identifiable information (PII)—including credit card numbers, email addresses, phone numbers, and vehicle registrations, keeping your platform fully compliant.
Moderation 1
Operating across borders requires multilingual vigilance. Feefo seamlessly detects over 100 languages, giving you the power to automatically approve, flag, or filter out non-English content based on your regional business preferences, ensuring your local sites match your precise target audience.
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User-generated content boosts conversions, but only when it is safe. We cross-examine customer images and videos for nudity, violence, hate speech, or broken files. Powered by advanced AI, only high-quality, brand-safe media goes live, while rejected files are securely archived for audit.
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Safeguard customer privacy and compliance
Accidental leaks of personal data can jeopardise customer trust and violate strict privacy laws. Our intelligent system automatically detects and redacts sensitive, personally identifiable information (PII)—including credit card numbers, email addresses, phone numbers, and vehicle registrations, keeping your platform fully compliant.
Moderation 1
Adapt to a global marketplace
Operating across borders requires multilingual vigilance. Feefo seamlessly detects over 100 languages, giving you the power to automatically approve, flag, or filter out non-English content based on your regional business preferences, ensuring your local sites match your precise target audience.
Moderation 2
Ensure visual and video integrity
User-generated content boosts conversions, but only when it is safe. We cross-examine customer images and videos for nudity, violence, hate speech, or broken files. Powered by advanced AI, only high-quality, brand-safe media goes live, while rejected files are securely archived for audit.
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Customer Experience

How we keep our reviews honest and authentic: Inside the Feefo moderation process

 We explain how Feefo ensures honest and authentic reviews through a balanced moderation process involving AI and human oversight for...

Jan 29, 2026

FAQs

What types of PII does Feefo detect and redact?

Feefo detects names, emails, phone numbers, physical addresses, credit card numbers, IP addresses, vehicle registrations, and URLs. By default, reviews containing this information are rejected to protect privacy, and the customer is asked to re-submit their feedback without the sensitive details.

Which languages are supported?

Feefo supports over 100 languages for moderation, including all major global languages like English, Spanish, French, German, Chinese, and Arabic, as well as many regional dialects. You can also set a rule to automatically reject any reviews that are not in your primary business language.

How does Feefo decide which content to reject?

Content is rejected if it contains personal info (PII), profanity, illegal accusations, or irrelevant information. Feefo uses AI to flag these issues instantly. While negative reviews are always allowed, any content that is unsafe or violates Feefo’s Content Moderation Guidelines will be hidden, and the customer will be asked to re-submit it.

What happens to rejected content — is it deleted or archived?

No, rejected content is archived in the Feefo Hub but hidden from the public. This allows for a permanent audit trail. The only time content is permanently deleted is if a customer makes a GDPR "Right to be Forgotten" request or if the content contains illegal/inappropriate images.

 

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