[London, 20 February 2026] – Feefo, the leading verified reviews and insights platform, has today announced the winners of its 2026 Trusted Service Awards (TSAs). The TSAs are an annual recognition programme that identifies the businesses going above and beyond for their customers, demonstrated by the feedback of real, verified buyers.
Now in their 12th year, the TSAs remain one of the most credible service quality benchmarks available to UK businesses. Unlike self-nominated or judged awards, every winner is determined purely by the ratings they receive from their own customers through Feefo's verified platform, making the awards a direct reflection of customer experience, not marketing.
Four tiers of recognition
The 2026 awards span four distinct tiers, each with defined criteria, based on a minimum 50-review qualification:
- Trusted Service Award – awarded to businesses achieving a Feefo service rating of between 4.0 and 4.4.
- Gold Trusted Service Award – awarded to businesses achieving a service rating of 4.5 or above.
- Platinum Trusted Service Award – earned by businesses who have achieved Gold for three or more consecutive years, recognising sustained excellence rather than a single strong year.
- Exceptional Service Award – Feefo's highest honour, awarded to the top 30 businesses across eight sectors and four categories, based on review score, score improvement over three years, and performance in review reply and response rates.
The Exceptional Service Award categories are: Small Business (up to 50 employees), SME (51–250 employees), Enterprise (over 250 employees), and Sustained Progress – with winners recognised across travel, retail (brick and mortar), retail (e-commerce), hospitality and leisure, business and professional services, finance and insurance, automotive, and property.
What the awards mean for consumers
The Trusted Service seal carries weight precisely because it cannot be bought or applied for. When a consumer sees a TSA badge – on a website, in an email footer, or in a shop window – they can be confident it was earned through genuine customer feedback, collected and verified by Feefo.
Tony Wheble, CEO, said:
"Congratulations to every business recognised in this year's awards. The TSAs exist because customer trust has to be earned, not claimed – and these businesses have demonstrated, through the voices of their own customers, that they consistently deliver.”
The full list of 2026 winners is available at business.feefo.com/company/trusted-service-awards/2026-winners.
About Feefo
Feefo is the world’s largest purchaser-verified feedback and insights platform. We work with over 6,500 brands and help millions of customers buy with confidence every day.
Feefo’s suite of tools, combined with our technical solutions expertise, enables our clients to gain a deeper understanding of customer sentiment, behaviour and intent, empowering them with insights to make better business decisions and improve their return on investment.
Brands that care about authenticity, accuracy and integrity work with Feefo to build a long-term relationship with their genuine customers.
