Businesses awarded these ecolabels are making a conscious effort to manage the materials they use and the waste they produce by reducing plastic and implementing processes to reuse and recycle.
Plastic free products
This brand’s products are 100% plastic free, primary packaging is nearly 100% plastic free, and it has no association with extracting fossil fuels or selling plastic. The business needs to provide a confirmation statement, a full list of the materials and ingredients it uses, and a certification that any bioplastics it uses are compostable.
Fights plastic waste
This brand does not use plastic carrier bags, its packing materials are 96% plastic free, and the business can prove it is fighting plastic waste across the organisation. Bioplastics can be used if they are certified compostable. The brand has no association with the extraction of oil, fossil fuels or selling plastics. Additionally, the brand has at least three initiatives in place to reduce plastic. Please contact us to find out more, and the proof that is required.
Upcycled products
The company uses materials that otherwise would have gone to waste, and at least 15% of their product range uses upcycled materials. They’ll need to provide a list of materials used, plus the percentage of materials that would have gone to waste with details of how they upcycle.
Refillable products
The business produces at least one refillable product along with an accessible way to refill it, designed to reduce the use of single-use plastics. They will need to provide a detailed explanation of the refill system as well as visual evidence.
Fights food waste
The brand operates initiatives to prevent food waste throughout its supply chain. The business designs products to prevent food waste, doesn’t send surplus food to landfill, or facilitates a food redistribution initiative. Proof includes a description of the product or initiative, and data on the reduction of food-waste.
Home compostable range
At least 51% of the products or packaging that the company produces is suitable for home composting, and the business can prove this with a certification from a relevant organisation to demonstrate compliance.
Industrially compostable range
The majority (51% or more) of the products or packaging that the company produces meets the industrially compostable criteria, and the company can provide documentation demonstrating compliance with the standards.
On-site composting
The business composts food and packaging waste on-site and makes sure it’s used locally to create a circular on-site system. Companies need to provide an explanation of the composting process, as well as a description of the resulting compost and how it gets used.
Over 50% recycled packaging
The company makes at least 51% of its primary product packaging from recycled materials, and a minimum of 96% of the product packaging material is recycled. The business will need to show supporting evidence from the recycling manufacturer, and information on where it sources its materials.
Over 95% recycled packaging
The company makes at least 96% of its primary product packaging from recycled materials, and a minimum of 96% of the packaging material is recycled. The business will need to show supporting evidence from the recycling manufacturer, and information on where it sources its materials.
Over 75% recyclable packaging
The brand ensures that at least 75% of its primary and secondary product packaging is recyclable, and they display recycling symbols clearly. To achieve this ecolabel, the business needs to provide a confirmation statement and a full list of materials used, along with photos of the symbols on the packaging.
Over 95% recyclable packaging
The brand ensures that at least 95% of its primary and secondary product packaging is recyclable, and they display recycling symbols clearly. To achieve this ecolabel, the business needs to provide a confirmation statement and a full list of materials used, along with photos of the symbols on the packaging.
FAQs
How can Feefo’s Sustainability awareness solution benefit my business?
Feefo’s Sustainability awareness solution gives your business the tools you need to communicate your sustainability journey to your customers clearly and effectively. Displaying your sustainable achievements can help you attract conscious shoppers, strengthen your reputation and differentiate your brand from your competitors, as well as engage your employees and attract new talent.
What is ethy?
Feefo has chosen ethy as our trusted sustainability partner. Through this partnership, brands can showcase their ethy verified sustainability accolades alongside their Feefo verified reviews, building consumer confidence and transparent, trusted relationships.
How much does it cost?
There is an affordable monthly charge based on your business turnover.
What is an ecolabel?
Ecolabels are a series of consumer-friendly badges. Designed to help your customers understand your sustainability achievements, each one links to a United Nations Sustainable Development Goal. You can use ecolabels across all forms of marketing, from your website and advertising to packaging and window displays.
What ecolabels can my business apply for?
There are around 41 ecolabels available, which are grouped into six core sustainability areas: Stable Climate, Clean Planet, Responsible Resource Usage and Production, Healthy People, Thriving Communities, and Protecting Biodiversity and Animal Welfare. We will work with you to help you select the most appropriate ecolabels to apply for, depending on your business type. For example, a health and beauty brand might want to apply for the cruelty-free ecolabel.
What do I need to do to receive ecolabels for my organisation?
Get in touch and speak to a member of our friendly team. We will work with you to decide which ecolabels to apply for and let you know what evidence you need to supply for each one.
How long does the verification process take?
The process is thorough but not overly time consuming. An assessment will usually take a few weeks, depending on the complexity of the brand and the ecolabel.
How long is Feefo’s Sustainability awareness solution valid for?
Ecolabels obtained are valid for 24 months. Brands can submit evidence for reassessment after 12 months and before 23 months should they wish to remain verified beyond the initial term. There is no additional fee for the resubmission of evidence.
How many ecolabels should I apply for?
We will work alongside you to help you choose which ecolabels you can apply for. Most businesses will receive between three and eight ecolabels.
Why does Feefo have a sustainability awareness product?
Feefo has always supported consumers and businesses to make the right choices, by providing reliable insight from its verified reviews. We recognise the difficulty that consumers face in identifying which brand activities genuinely promote sustainability and which are, in effect, greenwashing. We believe that we are well positioned to verify the sustainability claims that brands make and provide a clear, straightforward indication of trust that consumers can recognise, when they’re considering purchases. Our product aims to support consumers and businesses alike by providing a clear way to verify a brand’s sustainability across a number of areas based on the UN Sustainable Development Goals.
