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Custom survey questions for review feedback forms

Go beyond standard star ratings to capture the exact, business-shaping insights you need to outpace the competition.

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Improve product descriptions   

Use insights gathered from Custom Questions to improve pre-sale information and ensure people are buying a product they will love. 

Generic feedback only tells half the story. Custom Questions allow you to include tailored questions directly into your feedback forms, unlocking deep consumer intelligence. By understanding exact product perceptions and buyer motives, your product teams can refine descriptions, perfect packaging, and  reduce costly returns.
Custom Questions 2
Use advanced dependency logic to build responsive, conditional questionnaires that adapt in real time based on previous answers. Customers only see questions that matter to them, keeping engagement high while gathering rich, qualitative data.
Custom Questions 1
By cross-referencing customer feedback with specific buyer demographics, your marketing teams can segment audiences with absolute precision. Use these granular insights to guide your next A/B test, shape seasonal campaigns, and maximise your return on ad spend.
Custom Questions 3
Uncover the why behind every purchase
Generic feedback only tells half the story. Custom Questions allow you to include tailored questions directly into your feedback forms, unlocking deep consumer intelligence. By understanding exact product perceptions and buyer motives, your product teams can refine descriptions, perfect packaging, and  reduce costly returns.
Custom Questions 2
Design smart, dynamic feedback journeys
Use advanced dependency logic to build responsive, conditional questionnaires that adapt in real time based on previous answers. Customers only see questions that matter to them, keeping engagement high while gathering rich, qualitative data.
Custom Questions 1
Create targeted marketing campaigns
By cross-referencing customer feedback with specific buyer demographics, your marketing teams can segment audiences with absolute precision. Use these granular insights to guide your next A/B test, shape seasonal campaigns, and maximise your return on ad spend.
Custom Questions 3

FAQs

Can In Mail capture partial feedback?

If a customer starts an In Mail form but doesn't complete the full Feedback Form later, the partial data from the In Mail is still captured.

How many questions can In Mail ask?

In Mail captures up to 5 questions, including ratings, reviews, demographics, NPS, fit, product attributes, and Yes/No. These are the first In Mail displayable questions in the Form template.

What happens if an email client cannot display In Mail?

If the interactive element fails to load, a direct link to the standard Feedback Form is automatically provided within the email.

 
Charles Tyrwhitt returns customer feedback
Retail

Stop Returns & Boost Profits: Charles Tyrwhitt's Secret to Customer-Driven Product Perfection

 See how Charles Tyrwhitt transformed customer feedback into product innovation, reducing return rates and enhancing satisfaction...

Jul 09, 2025

 

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