Custom Questions for Review Forms

Generic feedback only tells half the story. Custom Questions allow you to include tailored questions directly into your feedback forms, unlocking deep consumer intelligence. By understanding exact product perceptions and buyer motives, your product teams can refine descriptions, perfect packaging, and reduce costly returns.

Use advanced dependency logic to build responsive, conditional questionnaires that adapt in real time based on previous answers. Customers only see questions that matter to them, keeping engagement high while gathering rich, qualitative data.

By cross-referencing customer feedback with specific buyer demographics, your marketing teams can segment audiences with absolute precision. Use these granular insights to guide your next A/B test, shape seasonal campaigns, and maximise your return on ad spend.

Uncover the why behind every purchase

Design smart, dynamic feedback journeys

Create targeted marketing campaigns

FAQs

How many custom questions can I add per form?

There is no strict limit for web forms, but In-Mail interactive emails only support the first five questions. For the best response rates, we recommend keeping the total number of questions low and using Product Attributes for item-specific feedback to avoid overwhelming the customer.

Can custom questions be used for both product and service feedback?

Yes. Service questions appear once per order and are great for general feedback. Product questions repeat for every item purchased. For item-specific details like "Fit" or "Quality," we recommend using Product Attributes instead, as they are faster for customers to complete.

Are custom-question responses included in analytics?

Yes, but they are primarily accessed via the Download Feedback Report in the Hub. For automated tracking, we recommend setting up a Scheduled Report to receive the data in Excel format.