The value of customer reviews for B2B brands
For businesses seeking to enhance their B2B reviews strategy, understanding the impact of customer feedback is crucial. B2B review platforms have transformed how companies evaluate and choose their business partners. According to , B2B insights derived from customer reviews directly influence purchasing decisions, with over 70% of decision-makers consulting peer feedback before making significant investments.
As more companies turn to to showcase their credibility, those without a strong review presence risk falling behind. Feefo's verified review platform helps businesses get more reviews while ensuring authenticity – resulting in up to 170% increase in click-through rates and significant improvements in conversion rates when showcasing genuine B2B reviews.
Clear CTAs in customer newsletters
One proven strategy to get more B2B reviews is integrating clear calls-to-action in your customer newsletters. Your existing communication channels offer excellent opportunities to gather valuable B2B insights from your customers. Consider these approaches:
- Include a dedicated review section in your regular newsletters
- Create visually striking CTAs that stand out from other content
- Use compelling action words that encourage engagement
- Highlight the simplicity of leaving feedback through your chosen B2B review platform
When designing your newsletter templates, ensure the review request is prominently displayed and clearly communicates the value of customer feedback – perhaps even demonstrating ways in which it’s used within the businesses. Make it a standard element in your communication strategy, maintaining consistency while avoiding review fatigue.
Email campaigns to drive B2B reviews
Developing targeted email campaigns specifically for review collection can significantly boost your B2B reviews count. Here's how to create an effective review campaign:
Start with a well-planned sequence that includes:
- An initial request shortly after purchase or implementation
- A friendly reminder for those who haven't responded
- A thank you message for those who have contributed
Personalise your emails by referring specific products or services the customer has purchased. The insights gathered through these campaigns can provide valuable B2B insights for both your company and potential customers.
Get customer support and sales teams on-board
Your customer-facing teams play a crucial role in helping you get more reviews. Create a comprehensive training program that helps them understand:
- The impact of B2B reviews on business growth
- How customer feedback influences potential clients
- Best practices for requesting reviews through your B2B review platform
- Ways to handle both positive and negative feedback
Make review collection engaging by:
- Setting team targets and celebrating achievements
- Creating friendly competition between team members
- Offering incentives for reaching review milestones
- Sharing success stories and positive customer feedback
Make it easy for B2B customers to leave reviews
Simplifying the review process is crucial for increasing reviews from B2B customers. Feefo's B2B review platform streamlines the review submission process with:
- One-click access to review forms
- Mobile-optimised interfaces
- Simple, intuitive rating systems
- Quick-select options for common feedback points
For businesses with physical locations or events, implementing QR codes can bridge the gap between in-person interactions and online reviews. Place QR codes:
- On receipts or invoices
- In meeting rooms or event spaces
- On business cards or promotional materials
- At point-of-sale locations
The codes should direct customers straight to your review platform, eliminating any friction in the feedback process. With Feefo's customisable review collection tools, you can create branded, streamlined experiences that encourage higher participation rates and generate meaningful B2B insights.
Remember, the easier you make it for customers to share their experiences, the more likely they are to do so. Focus on removing barriers and creating opportunities for feedback at every customer touchpoint to consistently get more B2B reviews that drive business growth.
Find out if you’re doing as much as you can do to use reviews in your B2b marketing strategy: Customer Insight Questionnaire | Feefo
