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Customer Retention

Jul 10, 2023

The benefits of advocacy

Discover the power of customer advocacy and reviews with Feefo. Learn how to increase sales, save on marketing spend, boost engagement, and improve your product or service through customer retention strategies.

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In this report we cover how to:

  • Increase your sales: Advocates fulfil the need for social proof – when people see others recommending your brand, they are more likely to buy from you.
  • Save on marketing spend: Creating an online space for advocates to discuss your brand and exchange tips will provide a fresh stream of content.
  • Boost engagement: By emphasising your company values, you’ll encourage customers to emotionally connect with your brand and they’ll start to welcome your communications.
  • Improve your product or service: With real feedback from real customers, you can identify common topics of conversation, which will help you determine how buyers are feeling and figure out what is and isn’t working for them.

If you’re looking to grow your business on a tighter budget, your existing customers present a key opportunity to achieve that, because they already know your brand and are more likely to buy again.   

But what more value can your customers provide once they start advocating for your brand?

Founded in 2010, Feefo is a ratings and reviews platform that collects reliable and constructive reviews for thousands of clients worldwide. We only send invitations to verified customers to ask them to leave a review, so consumers can learn how people like them feel about different products and services. And companies can truly discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.

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