Access millions of verified reviews for 6,500+ brands   Find out more
Skip to content
Customer Retention

Jul 10, 2023

The benefits of advocacy

Discover how customer advocacy boosts sales, reduces marketing costs & increases engagement. Learn how advocates drive growth with Feefo’s expert insights.

Blog banner - The benefits of advocacy

Fill in your details on the form to get access to this report.

In this report we cover how to:

  • Increase your sales: Advocates fulfil the need for social proof – when people see others recommending your brand, they are more likely to buy from you.
  • Save on marketing spend: Creating an online space for advocates to discuss your brand and exchange tips will provide a fresh stream of content.
  • Boost engagement: By emphasising your company values, you’ll encourage customers to emotionally connect with your brand and they’ll start to welcome your communications.
  • Improve your product or service: With real feedback from real customers, you can identify common topics of conversation, which will help you determine how buyers are feeling and figure out what is and isn’t working for them.

If you’re looking to grow your business on a tighter budget, your existing customers present a key opportunity to achieve that, because they already know your brand and are more likely to buy again.   

But what more value can your customers provide once they start advocating for your brand?

Insights from the team behind Feefo – sharing tips, updates, and success stories from the world of customer reviews and feedback.

Latest Articles

What are industry benchmarks? Expert guide to benchmarking
Business Insights

What are industry benchmarks? Expert guide to benchmarking

Learn the importance of industry benchmarking and how to compare to competitors. Discover different types of benchmarking that can improve ...

May 08, 2026

The benefits of using a review management platform
Business Insights

The benefits of using a review management platform

Do you need a review management platform? We dive deeper into the benefits and explore how review software can transform your business.

May 06, 2026

Best practices for building trust with authentic reviews
Business Insights

Best practices for building trust with authentic reviews

Build trust with authentic reviews. Discover best practices for collecting genuine feedback to boost credibility, loyalty, and customer con...

May 05, 2026

Speak with our review experts