A recent study analysing over 40 million verified Feefo reviews showed that consumers are increasingly concerned about sustainability.
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As the world’s largest verified buyer reviews platform, we know a thing or two about what consumers really think and what drives them to buy from a brand. In fact, 93% of consumers read reviews before making a purchase. But, did you know that 40% of UK consumers buy from brands that clearly communicate sustainable and ethical practices?
In this report we cover:
- The evolution of brand authenticity
- The power of feedback - verified and fake
- Sustainability to the modern-day consumer
- How to tell your sustainability story
- How to get buy in from the board
Customers are expecting brands to act more sustainably
A recent study analysing over 40 million verified Feefo reviews showed that consumers are increasingly concerned about sustainability. But many have been left confused. And they’re becoming increasingly cynical about sustainability claims.
