A recent study analysing over 40 million verified Feefo reviews showed that consumers are increasingly concerned about sustainability.
Unlock the insights driving consumer trust and sustainable growth
Modern consumers are more discerning than ever. They research brands, scrutinise sustainability claims, and expect complete transparency before making a purchase. In fact, 93% of shoppers read reviews before buying, and 40% of UK consumers now choose brands that clearly communicate their sustainable and ethical practices.
But with growing scepticism around greenwashing and fake reviews, how can your brand stand out as truly authentic?
As the world’s largest verified buyer reviews platform, we know a thing or two about what consumers really think and what drives them to buy from a brand. In fact, 93% of consumers read reviews before making a purchase. But, did you know that 40% of UK consumers buy from brands that clearly communicate sustainable and ethical practices?
What's inside the report?
- The evolution of brand authenticity and why it matters now more than ever
- How verified reviews build trust, and how fake reviews erode it
- The rising importance of sustainability in consumer decision-making
- Practical steps to communicate your sustainability story with credibility
- Strategies to secure buy-in from your leadership team for sustainable initiatives
Customers are expecting brands to act more sustainably
A recent study analysing over 40 million verified Feefo reviews showed that consumers are increasingly concerned about sustainability. But many have been left confused. And they’re becoming increasingly cynical about sustainability claims.
They want real proof - verified feedback and transparent sustainability claims. Brands that deliver on these expectations see higher loyalty, increased conversions, and stronger reputations.
- 81% of consumers research brands before buying
- 57% say their perception of a brand is shaped by its sustainability practices
- Brands making ESG claims saw 28% growth (vs. 20% for others) over five years2
Yet, many businesses struggle to cut through the noise. Our report helps you understand what consumers are really looking for and how you can meet, and exceed their expectations.
Ready to Build Authentic Connections?
Don’t miss your chance to stay ahead of the curve. Fill in your details to access the full report and unlock the strategies that leading brands are using to thrive in the age of authenticity.
Download the report now and start your journey towards greater trust, loyalty, and sustainable growth.
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